ADWEEK @Adweek
All the news, insights and inspiration you need to know in advertising, marketing and media. adweek.com New York City Joined April 2009-
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JUST IN | These two charts show the Meta's growth after Zuckerberg's 'Year of Efficiency'. adweek.it/3UxkmTT
The new California Naturals video, starring Owen Wilson, borrows heavily from Steve Jobs' iconic 2007 announcement of the iPhone. adweek.it/4dcO8V1
VOICE | Ronald Ng shares four examples of how creative commerce has recently been brought to life to great effect. adweek.it/4d9VdWx
JUST IN | The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. PHD attracted the luxury retailer by displaying a “singular understanding” of its brand and audiences. adweek.it/3Wd0pTo
Off-site media will take a bigger position within retail media to capitalize on valuable first-party retailer data. @SiriusXMMedia looks at how new channels, such as audio, allows advertisers to reach new audiences in new environments. adweek.com/partner-articl…
JPMorgan Chase, in partnership with Droga5, has made an art installation and campaign that calls stark attention to a group of people who remain underemployed. adweek.it/4d9NsQt
Independent Southern California-based agency Innocean USA has appointed Gui Borchert as its new executive creative director. adweek.it/3wfiaqz
GET READY: the highly anticipated 2024 #IABNewFronts is starting NEXT WEEK! Join speakers from companies like Google/YouTube, A+E Networks, Condé Nast, dentsu, GM, GroupM, Roku, Yahoo, and others on April 29 - May 2 in New York City: bit.ly/3V6mWkc
We spoke with Impossible CMO Leslie Sims as well as Futerra co-founder Solitaire Townsend and environmental scientist Matthew Hayek, who explored how marketing animal alternatives could impact the climate. Watch the full video here 👇 adweek.it/49TS6Pw
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. adweek.it/3QhdyY6
Historically, the CSO role has been dismissed by its critics as a vanity position or a greenwashing exercise. However, Thomas Husson, vp and principal analyst at Forrester Research, argues the position is becoming more meaningful in the corporate sphere. adweek.it/3xS7XRB
Sometimes good numbers alone can tell a great story. Check out six charts featured throughout our sustainability package exploring the relationship between marketing and sustainability. 📈 adweek.it/3xQBR8H
Lindex, a heritage brand from Sweden, champions women and their intense life journeys in its new campaign. adweek.it/3Qj3iOZ
Tomorrow @ 1PM ET: Get best practices for supporting diverse creators and communities on YouTube from leaders at Kellanova, @CultureGenesis, @StarcomWW and @pixability. Register here: adweek.it/3WiZ8ul
As Tesla‘s sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign. adweek.it/3Jy2bHj
JUST IN | After more than three decades at the company, Jo Ann Ross is exiting Paramount. adweek.it/3Jy0SIs
Leo Burnett Chicago Hires Kate Jeffers as CEO adweek.com/agencyspy/leo-…
From @TLStanleyLA Chris Rock Narrates Star-Studded NBA Playoffs Spot from Translation adweek.com/agencyspy/chri…
R/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.Aisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcAd Age @adage
977K Followers 69K Following Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.John Long @janthonylong
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29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFVikki Ross @VikkiRossWrites
34K Followers 671 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBookchi @ChiThukral
23K Followers 2K Following @forbes 30u30 | social media @hubspot | words in @adweek | prev: @yankodesign | founder: that’s what chi said inc. | shop👇derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.adland ® @adland
85K Followers 14K Following #adland Home of the world's largest commercial collection online, est 1996. All the adnews not fit to print 😉 adland® is a registered trademark.Nathalie Gordon @awlilnatty
21K Followers 1K Following She/Her | Creative Partner | The storm before the calm | Once went viral over an orange | Former blue ticker |Ryan Wallman @Dr_Draper
24K Followers 10K Following Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.Faizan Ali @Faizanli
4K Followers 3K Following Do you remember that LinkedIn post where someone hired a homeless person sleeping in the alley near the agency?Campaign @Campaignmag
223K Followers 4K Following The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqkbaba lola @dotunbello1
4K Followers 2K Following advertising. and other shit I care about. remember to tip your sex workers.C H E L B! 🌭 @chelbb_
5K Followers 5K Following idiot | Senior Social Strategist for (redacted entertainment brand) via @dentsucrtv | prev. @sourpatchkids | views are mine | Not actually ItalianBari Rosenstein Tippe.. @basicallybari
6K Followers 2K Following fun and flirty are my favorite f words ✨ social @sweetgreen formerly: @auntieannes @jambajuice 🥨 Atlanta, GA 🍓Guillaume Huin @HuinGuillaume
19K Followers 5K Following Senior Marketing Director @McDonalds 🇺🇸 Ex-Head of SocialXavier Roder @XavierRoder
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18 Followers 76 FollowingInna @InnaSBa
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0 Followers 3 FollowingCyndi H @CyndiH89447482
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7K Followers 2K Following 👋 Follow me for the Latest Digital Marketing News & Insights for Hotels, Restaurants & Foodservice ☕ #NeurodivergentKennedy Ndhlebe @kennedyndhlebe
733 Followers 2K Following I speak for all the roses that grew up and out of concrete, it might be hard in the beginning, but it will surely pay of in the end. MARKETING MEDICINEKathy Smith @Ksmith122571
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4 Followers 120 FollowingMartin Cedergren @MartinCedergren
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2 Followers 40 FollowingZOLO @EthicsMongolia
249 Followers 318 Following Business Consultant 🌐 Digital Marketing | Internal Audit | Ecommerce | Corporate Governance | SME | Accounting | Brand Strategy |Freelancer Monsur @mdmonsur19848
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1 Followers 17 FollowingR/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.ADWEAK @adweak
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24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcZoe Scaman @zoescaman
38K Followers 1K Following Founder @ Bodacious, a strategy studio ⚡️💬 fandoms, creators, brands, emerging technologies + entertainment🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.Brianne Fleming @brianne2k
29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFSocial Media Today @socialmedia2day
863K Followers 20 Following Helping you make sense of the ever-evolving #SocialMedia and #DigitalMarketing landscape. Signup for our newsletter here: https://t.co/dvMZPbNDVxVikki Ross @VikkiRossWrites
34K Followers 671 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBookchi @ChiThukral
23K Followers 2K Following @forbes 30u30 | social media @hubspot | words in @adweek | prev: @yankodesign | founder: that’s what chi said inc. | shop👇derek walker @dereklwalker
11K Followers 3K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.adland ® @adland
85K Followers 14K Following #adland Home of the world's largest commercial collection online, est 1996. All the adnews not fit to print 😉 adland® is a registered trademark.Campaign @Campaignmag
223K Followers 4K Following The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqkbaba lola @dotunbello1
4K Followers 2K Following advertising. and other shit I care about. remember to tip your sex workers.Terence Kawaja @tkawaja
31K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.C H E L B! 🌭 @chelbb_
5K Followers 5K Following idiot | Senior Social Strategist for (redacted entertainment brand) via @dentsucrtv | prev. @sourpatchkids | views are mine | Not actually ItalianBari Rosenstein Tippe.. @basicallybari
6K Followers 2K Following fun and flirty are my favorite f words ✨ social @sweetgreen formerly: @auntieannes @jambajuice 🥨 Atlanta, GA 🍓Guillaume Huin @HuinGuillaume
19K Followers 5K Following Senior Marketing Director @McDonalds 🇺🇸 Ex-Head of SocialPossibleEvent @PossibleEvent
630 Followers 341 Following A new dynamic marketing event and expo experience, focused on the collision of people, culture, business and ideas. Save the Date: April 28-30, 2025Ryan Henry Joe @threefirstnames
2K Followers 429 Following Writer, Reader, Advertising Editor @BusinessInsider. I also work for a cat. Formerly @AdExchanger. Secret comics podcast: https://t.co/ycHhOvtJwIHELLOTEFI 🐇 @hellotefi
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37K Followers 1K Following Building healthier communities by connecting people to real food 🌱Black Girl Gamers @blackgirlgamers
67K Followers 2K Following Heightening Black Women's voices in gaming | Award winning company powered by 10k+ Global Community | Education| Consultancy| Content | Talent Agency | EventsMatt Rodbard @mattrodbard
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687 Followers 23 Following Making entertainment, venture, advertising, tech, and sports… More Better. Founded by Rob McElhenneyRob McElhenney @RMcElhenney
1.2M Followers 818 Following Founder: @morebetterind | Owner: @wrexham_afc @thebetterbrown | Creator: @alwayssunny, @mythic_quest, @wrexhamfx | Innovator: Fight Milk 🦅Deloitte US @DeloitteUS
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1K Followers 1K Following At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production. Part of the @ad_association.Barry's @Barrys
207K Followers 5K Following The OG Fit Family Work(out) Hard 🌎 Have Fun 🚨 Find Your Strength 💪 Be Your Best ⭐️Pop-Tarts Bowl @PopTartsBowl
35K Followers 2K Following Official Twitter account of the @PopTartsUs Bowl. Operated by @FCSports. #PopTartsBowldonald @donaldglover
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3K Followers 3K Following The award-winning B2B marketing agency chasing out the humdrum in London (@earnestagency) and New York (@earneztagency)Albertsons @Albertsons
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2K Followers 397 Following New York based creative agency. The consumer is the medium. #WeAreJLKaran Walia @karanwa1ia
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21K Followers 10K Following CMO @HubSpot ($HUBS), Dad, Angel Investor, Board Member, art and NFT collector. Learning all things Web 3. Co-Host of Marketing Against The Grain subscribe 👇🏼Jeff Probst @JeffProbst
486K Followers 67 FollowingCoolr @weareCoolr
754 Followers 185 Following Award-winning social media and influencer marketing agency, with offices in London and Los Angeles.Alto NY @AltoNewYork
24 Followers 64 Following A creative company for courageous brands. Created by the co-founder and leadership team of JohnXHannes.Paul Suchman @PaulSuchman
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469K Followers 62 Following You bring the clothes to life. We just make them.⤵Translation @PulseofCulture
7K Followers 734 Following Empowering ambitious brands to thrive in contemporary culture through a unique mix of storytelling, insights, and music.Off-site media will take a bigger position within retail media to capitalize on valuable first-party retailer data. @SiriusXMMedia looks at how new channels, such as audio, allows advertisers to reach new audiences in new environments. adweek.com/partner-articl…
Tomorrow @ 1PM ET: Get best practices for supporting diverse creators and communities on YouTube from leaders at Kellanova, @CultureGenesis, @StarcomWW and @pixability. Register here: adweek.it/3WiZ8ul
Leo Burnett Chicago Hires Kate Jeffers as CEO adweek.com/agencyspy/leo-…
In an election year, more than ever, we need news sources we can trust. And programming built on the belief that the world is sensational exactly as it is. We're proud to help the BBC launch its first brand campaign aimed at audiences outside the UK:
In a critical election year, the @BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. adweek.it/3Qg4t1E
From @TLStanleyLA Chris Rock Narrates Star-Studded NBA Playoffs Spot from Translation adweek.com/agencyspy/chri…
You track your own health—it’s critical to track your brand’s health, too. @HanoverResearch takes a comprehensive look at how marketers can develop a brand tracking strategy, including step-by-step guidance on putting it into action. adweek.com/resource-libra…
Perplexity secures nearly $63M in Series B funding, doubling valuation to $1B in 3 months. Focusing on boosting revenue, the startup launched premium edition of its chatbot, Enterprise Pro. Universal McCann, Snowflake, and Zoom are early users. adweek.it/44aPifS @Adweek
Nancy Hill is Stepping Down From Marcus Thomas adweek.com/agencyspy/nanc…
From @_oliviamorley ADWEEK Guide: Quad’s Corporate Trainee Program adweek.com/agencyspy/adwe…
@Adweek Definitely a timely question, @Adweek! 🌍 Brands love to flaunt their green side on #EarthDay, but are we seeing real change or just a sea of greenwashing? Looking forward to diving into the 2024 Sustainability Issue to peel back the layers of this eco-enigma! 🧐 #Sustainability
It’s no secret that fake news is a big issue for brands. @ZEFRinc takes a deep dive into how misinformation affects brand perception and other KPIs. adweek.com/resource-libra…
A mostly Earth Day themed roundup today. adweek.com/agencyspy/mond…
No pun intended, but this a slam dunk! 🏀 Why Signing @WNBA Sensation @CaitlinClark22 To A Seven-Figure Endorsement Deal Will Be Worth It for @Nike, asserts @Notteham in @Adweek ➡️ buff.ly/445nY2m
I'm a third of the way through processing my notes from @Adweek's #SMW and already have 45 new ideas and 28 people to find/follow on social (and binged @gigglysquad, @rickeythompson in the mix!) Not even through Day 1 notes! #creativity #Inspired
Marketers can spend as much as 10 hours a week on repetitive tasks and other daily obstacles. @Smartsheet shares practical advice on how to overcome the top workplace challenges marketing teams face. adweek.com/resource-libra…
TODAY at 5pm ET - @Adweek's Luz Corona joins @barbarakahn to talk about the current #Marketing landscape including: - @Adweek's 2024 Social Media Week - Inclusive Branding - The Caitlin Clark Effect🏀 - The Next Generation of #Creators 🔊Tune in on @SXMBusiness🔊
Me in 2021: we’re not launching a TikTok strategy until the launch is so good it’s covered by @Adweek 3 years later: adweek.com/creativity/joh…
Spotted at @WebSummitRio: @jgeheb, VML Global Chief Experience Officer, giving a marketing masterclass with @wmccannbrasil's Renata Bokel and @Adweek's @colmeetsworld. The panel explored the marketing trends that are shaping the year ahead. #WebSummitRio