Graham Robertson, Beloved Brands @BelovedBrands
Author of the Beloved Brands playbook • Marketing Training • Brand Consultant • Ex J&J, Coke, General Mills beloved-brands.com Canada Joined October 2010-
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Stand out in a crowded market with a unique brand idea. Start your journey at #Branding #BusinessSuccess beloved-brands.com/using-your-bra…
Master your brand's hierarchy with our guide on Brand Architecture. Learn about branded house, house of brands, and everything in between. Align your brands today! #marketing #brandmanagement beloved-brands.com/brand-architec…
𝗢𝗞 𝗶𝘀 𝗰𝗼𝗻𝘁𝗮𝗴𝗶𝗼𝘂𝘀! Approve OK work once and you’ll approve OK work over and over. Push yourself to find work that you love and then fight to make tat work happen.
Here’s a question that separates the great brands from the rest of the pack 🔍 "𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝗺?"
Your brand's blueprint: A Brand Positioning Statement. It's the who, where, what, and why of your market presence. Start shaping yours today. #marketing #brandmanagement beloved-brands.com/brand-position…
Ever wondered how to climb the Brand Management career ladder? Discover the roadmap from someone who's been there, from data analysis to leading brand visions. #BrandManagement #Marketing beloved-brands.com/brand-manageme… beloved-brands.com/brand-manageme…
Our Beloved Brands Consumer Brand Toolkit will elevate your brand presentations beloved-brands.com/product/brand-… #marketing #brandmanagement #marketers beloved-brands.com/product/brand-…
Elevate your brand's impact in just seven seconds. Explore the secret at #BrandIdentity #MarketingTips beloved-brands.com/using-your-bra…
𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗼𝗻𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗮𝗿𝗲 𝗼𝘃𝗲𝗿 𝟱𝟬% 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝘁𝗵𝗮𝗻 𝗵𝗶𝗴𝗵𝗹𝘆 𝘀𝗮𝘁𝗶𝘀𝗳𝗶𝗲𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀. #brandmanagement #brandstrategy #brandpositioning beloved-brands.com/brand-position…
𝗢𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱. beloved-brands.com/brand-scorecar…
Define your brand's battlefield with a solid Brand Positioning Statement. Know who you're talking to, where you stand, what sets you apart, and why you're the best choice. Learn more👇 #marketing #brandmanagement beloved-brands.com/brand-position…
𝗟𝗲𝗮𝗱𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝘀: 𝗧𝗵𝗲 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝘁𝗼 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿'𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 Whether you are leading a project or steering the entire marketing department, embodying these principles is key to creating lasting impact. #brandmanagement #Marketing
Ascend the Brand Management ladder with confidence! From Assistant Brand Manager to VP, get the expert guide to shaping brand visions and making impactful decisions. 🚀 #BrandManagement #Marketing beloved-brands.com/brand-manageme…
Our Taylor Swift study will challenge your thinking beloved-brands.com/taylor-swift/
Dive into the world of Brand Architecture: Understand how to structure your brand portfolio for maximum clarity and consistency. From branded house to house of brands, we cover it all. #marketing #brandmanagement beloved-brands.com/brand-architec…
Every aspect of branding—from positioning and strategy to execution—should be measurable, it all begins with precision in marketing analytics. It's too easy to drown in data, to lose sight of what's vital amidst the noise. Enter our Brand Scorecard. beloved-brands.com/brand-scorecar…
Consumers with an emotional bond with a brand are over 50% more valuable than highly satisfied consumers. Our brand positioning process provides a logical approach to getting more emotional with cheat sheets to find the functional and emotional benefits. beloved-brands.com/brand-position…
Our new Brand Scorecard beloved-brands.com/brand-scorecar…
🔄 OmniChannel Marketing is about the consumer, not the media. Read our post on how OmniChannel Marketing moves consumer along their purchase journey beloved-brands.com/omnichannel-ma… #MarketingStrategy #OmniChannel #BrandBuilding
Crafting your Brand Positioning Statement is vital for market presence. It's about knowing your audience, your arena, your unique voice, and your evidence. Dive deeper into crafting yours. #marketing #brandmanagement beloved-brands.com/brand-position…
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I don't see an injury to one player as the complete disaster that many are making it out to be. It means that RHP and Newhook will have to step up. If they do, there is that much more depth when Dach returns. Dvorak will be back soon and he will have decent wingers.
How to use Marketing Funnel? By Graham Robertson, Beloved Brands @BelovedBrands #marketingfunnel #marketinggrowthfunnel #marketinggrowth #growthhacking #funnel #marketing #marketingStrategy
@EspreeDevora Follow @BelovedBrands -- Graham Robertson is a genius.
What separates a #brand from a commodity? The difference between a brand and a #product bit.ly/3R1YRqV via @BelovedBrands #marketing #innovation #CX #personalization #design #strategy #leadership #FinTech
Using consumer insights can move your campaign or brand from zero to 100 overnight
Five ads that bring consumer insights to life beloved-brands.com/consumer-insig… beloved-brands.com/consumer-insig…
@BelovedBrands @TomLewis_CPI @bruceclarkprof @JonathanDunnett @AtomicAdMan @andrewceverett @cambartley @everardhunder @mdbergman36 Great article...very well presented and explained...!
@BelovedBrands @TomLewis_CPI @bruceclarkprof @FinanceDirCFO @JonathanDunnett @AtomicAdMan @andrewceverett @cambartley @everardhunder (That list is marvelous in really distilling it & hence know you’re hardly looking add to it - & these two can probably be subsumed by listed categories - but 1) vertical integration & 2) “rundling” (recurring revenue subscription bundles) strike me as deserving special callout)
@jelenar996 Follow @BelovedBrands Listen: @KarimaNeghmouche Creative Minds think Alike Podcast, Read @donaldmillerz Building a Story Brand and Learn: @SproutSocial has some great social tips, scheduling and benchmarks :)
Just completed a very insightful training session on developing a Brand Marketing Plan delivered by Graham Robertson (@BelovedBrands Guru) تبغى تكون مسوق، مارس التسويق! كتاب عملي لإنشاء خطتك التسويقية من مسوق عمل ٢٠ سنة في اكبر الشركات العالمية اطلبه👇 amazon.com/Beloved-Brands…
It has arrived - can’t wait to dive in @BelovedBrands!
Weekend reading (after I finish @rshotton The Choice Factory). Okay it may take me longer than the weekend. @profgalloway @BelovedBrands
Gorgeous deer 🦌 slowly trotting across the 16th fairway.
A way of life towards healthy living. #womansvoice #Health #EatingWell #exercise #PositiveThoughts #feelgood
Great definition of #InfluencerMarketing via @BelovedBrands "Stealth awareness that has a movement to it" #AMAtalks
Happy 18th Birthday Devon Robertson!!! @tamararob4 @DevonDevy youtube.com/watch?v=djXpxW…
How to be a great brand leader: Do absolutely nothing -- by Graham Robertson @BelovedBrands bit.ly/1PNy5OL
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