BC @BreadCrumbsZA
We 🤍 #BehaviouralLinguistics – using simple (fun!) language to positively nudge action. thebreadcrumbs.co.za Johannesburg, South Africa Joined May 2012-
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Great read from the @NewYorker on longevity, comparing healthy aging to investing in retirement: contribute what you can, whether it’s a daily walk or an extra half hour of sleep, and the benefits may compound over time. newyorker.com/magazine/2024/…
We’ve added Bristol, Liverpool, Cotswolds and Wrexham (just had to!) to our June/July tour – email us if you’re there and want to meet 📩: [email protected]
What a weekend! Well done to the runners who completed their first 56km ultra at @2OceansMarathon – we’re inspired by all the habits > ritual > action > achievement we saw in everyone around us 🎯 #FollowTheCrumbs
Let’s talk animal nudges. Think: Geico’s 🦎, Hippo Insurance’s 🦛, Duolingo’s 🦉, Kellogg’s 🐅, even Twitter’s (old) 🐦
Passionate about purple prose 💜
"When people use complicated language, it's normally because they don't know what they're talking about" The complex infographic aside, this tweet has a readability score of 19.5%. (For context, the LOWEST acceptable score is 65%!)
"When people use complicated language, it's normally because they don't know what they're talking about" The complex infographic aside, this tweet has a readability score of 19.5%. (For context, the LOWEST acceptable score is 65%!)
Behavioural fans: let’s meet! If you’re in Inverness, Edinburgh, London, Porto, Lisbon, Faro or Frankfurt over June and July, drop us a mail – [email protected] ✈️
"... so that anyone interested can learn about the decisions that affect their lives" This, but for health plans, bank fees, cellphone contracts: scc-csc.ca/case-dossier/c…
The hidden ways that your emotions influence what you do with your money – taken from research by Alberhasky, 2024 💰
An essay by @R_Thaler and yours truly on Danny Kahneman and Amos Tversky, his greatest collaborator. newyorker.com/books/page-tur…
Today’s tip: want a price or quote to appear smaller? Remove the comma #NudgeyNumbers Coulter, Choi, and Monroe (2012)
I was so lucky to be able to have Danny Kahneman as a best friend and collaborator for decades. He usually ended our conversations with "to be continued..." but I now have to simulate his part which is impossible. My favorite image of us "working".
“When I see an asterisk on an advertisement, I get agitated. Capitec has no asterisks – what you see is what you get” dailyinvestor.com/finance/47607/…
Are you a marketing master? A crafty copywriter? A subject line specialist? Prove it at this year’s @Everlytic #YouMailedIt Awards – send in your favourite marketing mailers before entries close on 17 May 2024. 📨: bit.ly/YouMailedIt
Next up in our @ComradesRace series: how language framing is helping us train. I’m losing out on so much sleep ✘ I get to experience the sunrise every morning ✔ I’m missing out on social events ✘ I’m meeting so many new, passionate people ✔ 👟: bit.ly/ComradesFraming
Love this new research from @ChicagoBooth! “Marketers could encourage healthy eating by adjusting advertising and messages to emphasise emotion and happiness. The taglines “Cherries make you merry” and “Beets make you feel sweet” sell a lot more cherries and beets”
Love this new research from @ChicagoBooth! “Marketers could encourage healthy eating by adjusting advertising and messages to emphasise emotion and happiness. The taglines “Cherries make you merry” and “Beets make you feel sweet” sell a lot more cherries and beets”
Mike Sharman @mikesharman
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24K Followers 2K Following Your difference is your superpower. Join forces with us to get the right #AdviceForSuccess & be unstoppable. Contact us between 08:00-16:00 on Monday to FridayJonathan Bolon @jon_bolon
285 Followers 862 Following Gastroenterologist, Johannesburg, South Africa. Guts, bugs, and Internal MedicineDon't miss your chance to claim the coveted You Mailed It Email Marketing Awards 2024 title by entering your best marketing & internal emails. Competition closes on 17 May 2024. Enter today: tinyurl.com/mpe4fb2t
This batch of coal is just built different, man. All this rain and the lights stay on! I Stan a resilient resource!👌🏽🔥
@BreadCrumbsZA You cannot mention Lisbon and expect me to just sit here…and not react! Best you add me to the top of that list.
In rich, culturally liberal societies, women are neither economically nor socially pressured to marry & have kids. The decline of shame & stigma means everyone is free to pursue their own wants. And be childless/ childfree The great @jburnmurdoch 👇 ft.com/content/838eeb…
Alliteration and the power of three - powerful copywriting techniques. #CopySafari #CopywritersUnite
An essay by @R_Thaler and yours truly on Danny Kahneman and Amos Tversky, his greatest collaborator. newyorker.com/books/page-tur…
I was so lucky to be able to have Danny Kahneman as a best friend and collaborator for decades. He usually ended our conversations with "to be continued..." but I now have to simulate his part which is impossible. My favorite image of us "working".
On a day of unfathomable grief, with the loss of Danny Kahneman, here's a happy moment. He was so, so, so happy when @R_Thaler got the Nobel.
Hard to find words for the loss of Danny Kahneman. He had the most original mind I have ever known, & also the deepest. He could connect with others - truly, madly, deeply. Knowing him was a privilege and a joy, & the best imaginable roller coaster ride. washingtonpost.com/obituaries/202…
Dr. Kahneman’s research debunked the notion of “homo economicus,” the “economic man” who was considered a rational being who acts out of self-interest. Instead, people rely on intellectual shortcuts that often go against their own best interest. washingtonpost.com/obituaries/202…
Here are some of our favorite collective names for animals: a murder of crows a tuxedo of penguins a bask of crocodiles a destruction of cats a tower of giraffes a parliament of owls a cackle of hyenas a smack of jellyfish an ambush of tigers a wisdom of wombats
Would love to watch this, irregardless of the fact that it’s in Philly A Musical for—and About—Grammar Sticklers | The New Yorker Thanks for sharing @BreadCrumbsZA newyorker.com/culture/comma-…
'Incels and Ideologies,' by @Noun_Fraze, explores how incels use language and other semiotic resources to construct ideologies of gender and race/ethnicity. bit.ly/3IuYlhx
Many thanks to @Vitality_UK @Vitality_SA for hosting a terrific, evidence-based, inspiring discussion of public health, nudging, diet, and exercise. #London #Steps
Who better to talk habits and behaviour change than Professor @CassSunstein himself! Cass shares interesting insights about how to nudge habits using clever behavioural principles. #HealthyHabits #GVC2024
Why aren’t we calling it WaterKate?! #katespiracy #KateMiddleton #RoyalFamily
What a way to start the morning. Adrian Gore, Founder and Chief Executive at @Discovery_SA, kicked off the #GlobalVitalityConference diving into the overarching theme for the 2-day event: the next frontier of Shared-value Insurance and behaviour change. #HealthyHabits #GVC2024
We've compiled a roundup of some of our most helpful explainer articles to help you understand all you need to know about English grammar. thesaurus.com/e/grammar/lear…
‼| "The Black Dog" meaning in folklore A demonic hellbound associated with doom or death, believed to be an omen of misfortune and tragedy.