CCG @CustomerProfit
President/CEO Sandra Gudat and other CCG insiders deliver insights & fresh perspectives from 40 years of strategic relationship marketing experience. customer.com Denver Joined March 2009-
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It’s #WorldBackupDay! Celebrate by backing up your important digital files—data, documents, photos & more. If you need help or want to improve your backup practices, here’s a resource: worldbackupday.com/en
CASE STUDY: An in-depth competitive review, benchmarking research & ROI-focused brainstorming helped Sam’s Club revamp its #loyalty program & push membership to an all-time high. See how it happened: customer.com/retail-marketi… #Retail #MarketingStrategy
Customer loyalty has continued to hold steady in 2023 after rebounding in 2022. Get an overview of our latest Retail Customer Brand Loyalty Study, including factors affecting customer loyalty & new customer retention statistics: customer.com/blog/retail-ma… #Retail #Loyalty #Marketing
#SEO is all about figuring out the words people type into search engines, so we like these new insights on the 10 most common phrases. Winner: “what is/are.” After that, top phrases split based on generations. Good stuff, @MarketingProfs! marketingprofs.com/chirp/2023/487…
#Retail #Marketing Tip: Heritage stories, personal anecdotes & making your customers the hero are a few secrets to using #storytelling tactics to make your marketing more engaging. Get more tips here: customer.com/blog/retail-ma… engagement/ #CustomerEngagement
#EmailMarketing: Measuring email performance has gotten more complicated lately. But these 7 basic metrics are still a good place to start: customer.com/blog/financial…
Quiet quitting isn’t just for employees. Your #retail #loyalty program members may also be quietly reducing or ending participation due to unappealing rewards, poor CX or low perceived value. Learn more about causes—plus solutions to rebuild success: customer.com/blog/retail-ma…
Marketers, are you ready for a new generation? @eMarketer introduces us all to Gen Alpha—born from 2012 to now & expected to number 2 billion people by ’25. We’re soaking in more insights here: ow.ly/Lukn50NnShG
NEW: Retail Customer Brand Loyalty Study shares exclusive statistics on specific factors driving customer loyalty, the impact of today's economic uncertainties & more. Download your free copy: customer.com/retail-marketi…
75% of customers have a negative opinion of a #FinancialInstitution that sends irrelevant content. Consumer surveys & multi-source data can help you find topics your customers care about. Learn more: ow.ly/1y4Z50NnSeR #CreditUnions #Bank #ContentMarketing
How do you choose the right customer #research methodology to meet your #retail #marketing objectives? Get tips in our blog, plus best practices & examples: customer.com/blog/retail-ma…
66% open rate? That’s just one impressive stat this #FinancialServices company saw when it harnessed value-added #content to increase inactive cardholder #loyalty. Read the case study: customer.com/financial-mark…
Happy St. Paddy’s Day from the CCG team! May the luck o’ the Irish be with you and yours. For some ideas to celebrate, including recipes for Irish favorites, check out this story from @WomansDay: womansday.com/life/a4698/uni…
In this digital world, #FinancialInstitutions need to engage with people in new & meaningful ways. Find out how #data analytics plus value-added #content can help you provide a more personalized experience for your customers:. customer.com/blog/financial…
Climate change is a hot topic in our world, and retailers are on the hot seat to prove they’re building sustainability into their processes. @RetailBrew shares some recommendations: ow.ly/C6Kl50Nhkze
Grow customer loyalty & revenue with #ContentMarketing that engages & converts. See what we offer for #Retail ow.ly/agMs50NhkpB and #FinancialServices clients ow.ly/UGk350NhkpF
How to use brand partnerships to drive sales and strengthen customer loyalty: customer.com/blog/retail-ma…
Reducing customer churn is critical to any business bottom line. Our guide explains how churn analysis can help & shares insights on other #DataAnalysis methods to improve retention: ow.ly/xGHr50NehgN #Retail #Marketing
During times of inflation, focus on these 5 #CustomerExperience best practices to boost #loyalty and win more sales, says @MyTotalRetail: ow.ly/BeyL50NegYf #CustomerLoyalty #RetailMarketing
At what stage do consumers decide to become customers? Get insights on how to leverage the buyer’s journey to build a better financial #content #marketing strategy: ow.ly/zWF250NegPQ #FinancialMarketing
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Ke Huy Quan gets emotional as he accepts his #GoldenGlobe. bit.ly/3QKQpMJ
So proud of #nvgrad Sniper Shot! He was a star in his very first jumper show this weekend. He’s done nothing but impress and we’re so excited about his future! @NewVocations @PletcherRacing
@CustomerProfit @asana Interesting that Web3 (Cooperative Models) are not mentioned. This gives us "Experiential Loyalty" platforms an even better head start!
Our condolences to all connections of the 1996 Kentucky Derby winner, Grindstone. His thrilling performance will always be remembered #KyDerby
@CustomerProfit @CMIContent Well that's weird, but thanks for letting us know. We'll check into it.
@CustomerProfit Here’s a list of 15 brilliant customer experience books that you can’t miss out on. Check it out!bit.ly/3GQh7wz
Here is a quick win in subject lines for you! Starting your subject line with a number will grab interest and lift your email open rates. It is simple to accomplish. Non-round numbers do a lot better than round numbers. Something like, “23% off!” will do better than “25% off!”.
The Worldata Research team has found that when you mention your target audience in your subject line, open rates increase by 31%! When prospects receive an email, they are more inclined to open that email if it pertains directly to them. #EmailMarketing
Further reading: See how CCG used data analytics and dynamic content to incorporate customer personalization into this company’s loyalty program communications @CustomerProfit linkedin.com/pulse/leverage…
RT @CustomerProfit: As more text-focused team members take on design-related tasks to boost the power of their content, @CMIContent has some great graphic design tips for non-designers—including how to manage white space: ow.ly/OHOo50EL60M
Together, we can help create a Beloved Community.
What makes a loyal customer? According to @CustomerProfit PASSION is the number one driver of loyalty. How are you creating passion with your customers? hubs.ly/H0lrLz60
@CustomerProfit Thanks for sharing our post! Glad you found it helpful 👏
@CustomerProfit @CMIContent Thank you for the share @CustomerProfit!
Alleged impossibilities are opportunities for our capacities to be stretched. ~ Charles Swindoll #SuccessTRAIN
Things that are often FALSE indicators of a wise person: Social media status Championships Popularity Money Fans Wins Things that are TRUE indicators of a wise person: Healthy relationships Unconditional love Always thankful Serves others Good listener Forgiving Humble Kind
@CustomerProfit Thank you for honoring us the opportunity to review your hard work!
If you haven’t already switched to Firefox, do it now feedproxy.google.com/~r/fastcodesig…
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