Kayleigh Barber @KayleighJBarber
Media Editor @Digiday & co-host of the Digiday Podcast | [email protected] digiday.com New York, NY Joined February 2013-
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Oh, also looking specifically for someone who's a creator/influencer on this here platform, X (formerly Twitter)
Oh, also looking specifically for someone who's a creator/influencer on this here platform, X (formerly Twitter)
CALL FOR SOURCES: I'm looking to speak to New York Times Games fans for an article I am writing for @Digiday. Are you a daily Wordler? Do you do the Crossword more than you read actual NYT articles? If so, please get in touch!
This is a great writeup by @KayleighJBarber on why saying "just use an inclusion/exclusion list" to solve for MFAs is overly simplistic. Full piece here 🔽🔽: digiday.com/media/media-bu…
It was a pleasure speaking with @KayleighJBarber @Digiday to provide insight on our continued and successful pivot to B2B, and how @TIME's event business evolution into custom, tentpole events, and franchise opportunities will drive more opportunities for our clients in 2024.…
Conde Nast is laying off 5% of staff, per email from CEO Roger Lynch just now. "Over the next several months we will be taking additional steps to find efficiencies and reduce costs", he says.
Excellent Confessions from @SPGuaglione today. An unintended consequence of the mob mentality around MFAs is the fact that minority-owned and independent publications are feeling like they're stuck between a rock and a hard place: digiday.com/media/confessi…
This week's @Digiday Media Briefing (member only): How Pinterest is wooing publishers with its Red Standard program digiday.com/media/media-br…
While we’re here, pitch me CMOs and marketing execs. We’re looking for guests 👀
Lead @Digiday story from me today: The @ANAmarketers, @4As, WFA and ISBA released a new definition for MFAs and while it's meant to provide standardization across the ad industry, it's not as black-and-white as one might expect -- but that's by design. digiday.com/media/there-is…
With all the recent news about media companies using AI tools to generate content, I asked journalists how they actually feel about the new tech creeping into newsrooms. My latest: digiday.com/media/nothing-…
Great story from @seb_joseph today (with contributions from Ronan Shields and myself) unpacking the outrage spurred by the made-for-advertising frenzy this summer: digiday.com/marketing/anat…
New: WaPo quietly lays off staff from Arc XP, the paper’s tech arm semafor.com/article/08/29/…
Summer 2023 has come to an end, but the events over the past four months are bound to leave a lasting mark on the rest of the year. @petersontee and @KayleighJBarber host the Digiday podcast digiday.com/podcasts/digid…
Auto, travel and luxury are leading the ad revenue rebound, according to publisher CROs: digiday.com/media/publishe…
For this week's @Digiday Media Briefing (member only), I caught up with a few publisher CROs about the state of ad revenue in Q3 and why some clients are eager to jump ahead to 2024: digiday.com/media/media-br…
.@GroupMWorldwide has added protections against MFAs showing up in its inclusion lists, using @jouncemedia's criteria as the measurement tool for determining if a publisher is MFA or not. Story from me, Ronan Shields and @michaelburgi digiday.com/media-buying/g…
Used the @Digiday Media Briefing (member only) this week to look at how publishers are seeing positive results from prioritizing per-user revenue versus pure volume when it comes to digital subscriptions, based on Q2 earnings: digiday.com/media/media-br…
My latest story looks at how the lack of a standardized definition for made-for-advertising sites (MFAs) by a trade body is creating confusion around how they are treated in the ad market: digiday.com/media-buying/m…
When talking to newsroom leaders about their experiments with generative AI, a new term kept cropping up: prompt engineering. I dug into what this was, how it works, and who's doing it. Find out more (also called prompt construction/prompt design) here: digiday.com/media/wtf-is-p…
Kimeko M. @KimekoM
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19K Followers 7K Following i write about internet culture and gen z for @yahoonews • RIP @buzzfeednews @intheknow • subscribe to my newsletter OKAY ZOOMERTaylor Swift might be the only artist who is criticized for being productive and frequently releasing music.
This the canary in the coal mine of an impending recission
My autographed TTPD came without a signature and obviously this was the only appropriate way to inform our Chairman @taylorswift13 @taylornation13 #DownBad #ttpdBoardMeeting #ttpd
“Noah kahan is so mid” yea but I’ve got the most popular baby name from 2013-2015
now I’m down bad crying at the gym everything comes out teenage petulance fuck it if I can’t have him
this album has taught me that many people dont understand metaphors or storytelling
The ‘asylum’ in question:
i’m screaming this is hilarious
every weekend, i am stuck between making the most of my time away from work (catching up with friends, exploring the city) and making the most of my time away from work (sleeping, laying horizontal for hours). only to end up having an existential crisis monday morning anyway.
🤍And that’s the closest I’ve come to my heart exploding 🤍 ✍️: @robsheff / @RollingStone
REVIEW: Rolling Stone gives @taylorswift13's #TheTorturedPoetsDepartment "Instant Classic" status ⭐ Read @robsheff's review: rollingstone.com/music/music-al…
my soft ass kinda feelin bad for being a part of the crowd chanting “!!!MORE!!!” like damn shorty im sorry 😭😭😭😭
theres always one scene that doesn't make much sense it's just her being hot
Dead Poets Society reunion with Ethan Hawke & Josh Charles in Taylor Swift’s “Fortnight” music video.