𝐌𝐀𝐆𝐍𝐄𝐓 𝐌𝐄𝐃𝐈𝐀, 𝐈𝐍𝐂. @MagnetMediaInc
We are a strategic studio and we believe using #𝐒𝐓𝐎𝐑𝐘𝐓𝐄𝐋𝐋𝐈𝐍𝐆 + #𝐃𝐀𝐓𝐀 is the best way to drive business results. magnetmediafilms.com New York, NY Joined April 2009-
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Missed hearing about how storytelling can drive purpose, advocacy, and understanding to shape the future of business and culture? Head to the link in our bio to watch our Salon Series on demand.
Have #NFTs already expired? It depends how you're using them. Here's how successful creators and businesses can leverage the #web3 technology to create brand community and loyalty. bit.ly/3SoYwzl
We know we weren't the only ones moved by Amazon's tale of rescue puppy love in the time of the pandemic. Kudos to Walter Frye and everyone involved for their genuinely relatable storytelling that puts people and their pets before product. #superbowlads bit.ly/3RZdQCj
From insights at the Brand Storytelling conference, to the film premieres at the Egyptian—with insider conversations and previews of pioneering technology sprinkled in between—Magnet’s director of #marketing shares his Sundance takeaways for #storytelling. bit.ly/40nky98
Predictive analytics, #AI, and machine learning will help institutions get even more knowledgable about their customers in 2023. McKinsey found that hyper-personalization can decrease acquisition by 50%, and increase marketing efficiencies by 10 to 30%. #marketing #data
World Woman Agenda Davos is just over a day away. If you're at #WEF, don't miss this stage featuring our CEO Megan Cunningham, as well as actress/activist Jane Fonda, astronaut Christina Hammock Koch, and others working on gender equity issues. #davos2023 #equalitymoonshot
MLK Day reminds us to reflect on racial equality and strive toward nonviolent political expression (ahem, Twitterverse), principals practiced by King himself. Read the six principles here: stanford.io/3QBWf2A
Do you have audio in your marketing plan for 2023?
Not to make you feel old, but in 2023 half of Gen Zers will be adults. #FinTok is fast becoming a valuable avenue for banks & lenders to engage with potential future clients. 40% of users 18-24 use @tiktok_us as an information hub: what to wear, where to eat, and how to budget.
Next week, Magnet founder Megan Cunningham will participate in @worldwomanfund’s #EqualityMoonshot conversation at Davos, a bold new way to rethink our gender equality agenda for countries, communities, and companies. bit.ly/3W0G1RQ
2023 top tech trend: Web3 will enhance brand programs. NFTs and virtual goods offer rich data points between brands and consumers, especially when the purchasing trail is obscured. And consumers perceive them as favorably as tangible rewards. #nfts #web3 #marketing
This week we're sharing the top four tech trends that we're tracking in 2023. First up: Generative AI. Our founder, Megan Cunningham, recently previewed the possibilities and limitations of visual AI capabilities here: bit.ly/3VPZTXQ
In 2022, we finally got to come together again with our community. We did so with events in New York and in Cannes, in the office, on production sets, and on the stage. We can't wait to see more of your bright faces in 2023 and to have more opportunities to share stories.
To our brilliant community, our clients, our flex workforce, and all those who have supported Magnet this year… thank you! Look for our events in 2023, as our #TheStateOfTheStory events will resume & we will be announcing exciting new ways to connect. Cheers to the new year! 🍾
As you probably know, @pantone selected Viva Magenta as the color of 2023—it's a shade of which we're particularly fond. Especially in beverage form. Have one with us. And cheers! The Magneta 1 ½ oz cranberry juice 1 ½ oz gin ½ oz fresh orange juice 3 oz club soda Garnish
More trends we're watching in 2023...Social shopping driven by advertising instead of innovation. When it comes to advertising in 2023, the attention span of the consumer is shorter than ever. How quickly can Gen Z change the entire marketing industry? And how can we keep up?
Amanda Goetz @AmandaMGoetz
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88 Followers 125 Following AdTechCares uses advertising technology to combat misinformation about Covid-19, support fact-based journalism, and affirm that Black Lives Matter worldwide.Beverly W. Jackson @BevJack
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2K Followers 437 Following Founder of Lyonshare, a startup studio that gets founders and managers built + funded. $6Bn+ capital raised. Co-founder @investwithatlas Former Prez @casahodlAn unconventional shade for an unconventional time: a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength. bit.ly/3ujPus8 #Pantone
@LisaVanderpump Are you ok?! Is this about sports
Always good to visit with @MagnetMediaInc & @megancunningham for insights on future of #events. New experiences: 🎈Small is the new big - more intimate events. 🎈No more FOMO with virtual - access to info. 🎈Create space - stay nimble. 🎈#Authenticity @AdrianneCSmith
Looking forward to this conversation!
Thought leader @AdrianneCSmith, SVP and Senior Partner, Chief Diversity & Inclusion Officer at @Fleishman, joins the panel of speakers at our upcoming virtual event. Smith will share her expertise on creating authentic and diverse experiences. RSVP today: bit.ly/3DeCvNZ
The passing of Queen Elizabeth II is already sending shockwaves of change across governments and institutions worldwide. In advertising and media, campaigns have been put on hold and TV shows have been suspended as the world pauses to mourn and remember. adweek.it/3KXS3aJ
Join me and 4 other authors for this awesome 📚World Book Day📚 event hosted by @MagnetMediaInc. We'll be covering topics like workplace diversity, inclusion, mental health, & more. Learn more here: worldbookday2022.splashthat.com #worldbookday2022 #marketingtips #authors #bookclub
Big thanks to @MagnetMediaInc for featuring @turntidetech. We talked about how the story of sustainability has transformed from "want to do" to "no-brainer business decision," and why that's great news for our planet. We're closer than you think. magnetmediafilms.com/work/turning-t…
Looking forward to it!
We are excited to announce the wonderful panelists for our #WorldBookDay virtual exclusive event! Hear from our five powerhouse female authors: @DaisyAD , @mgadsdenwilliam, @reshmasaujani , @Sherrell_Dorsey & @fran_hauser RSVP today: bit.ly/3JACAuP
Excited for @turntidetech to be part of this event happening RIGHT NOW. It's not too late to join.
Our #TheStateOfTheStory event, The Future of Sustainability Storytelling 2022 is tomorrow! Hop on early for 1:1 networking with leaders at top companies like @garnier @LOrealUSA, @NEXTracker @SteveMadden and @BoweryFarming. It's not too late to RSVP: bit.ly/3xiefre
Work with people with high integrity, high rate of learning and good judgment.
THE STATE OF THE STORY 2022 — THE FUTURE OF SUSTAINABILITY STORYTELLING Hear from leading marketers from both B2B and B2C brands who are bringing complex, yet hugely important, sustainability stories to life. …ainabilitystorytelling.splashthat.com/?utm_medium=em… via @MagnetMediaInc
Whether trying to hit your corporate sustainability goals or insulate your business from surging energy prices, the solution is the same: #energyefficiency. Check out Turntide and @IberiaMotors, our partner in Europe, to learn more. #turnthetide nyti.ms/36Go6fO
Great insights at the #TheStateoftheStory summit on how important storytelling and brand building are in today's world from @HelaineKnapp @ashmaurdav @davidronick @jefielding! Thanks @MagnetMediaInc for an awesome summit! #startups #entrepreneurs
Getaway Fridays and forced vacations sounds like a great antidote in a world where many are working too much. Thanks @staffcommajon Carlos Becil @getaway_house for the insight at #TheStateoftheStory summit! @MagnetMediaInc #WorkLifeBalance
"Were you hired or did you join?" "If you know where you are going, big decisions are easy." @payactive @safwanshah @MagnetMediaInc #stateofthestory
The State Of The Story Summit Tuesday, November 16, 2021 at 1PM Absolutely Free Online know.magnetmediafilms.com/the-state-of-t… via @MagnetMediaInc
I asked a group of 6 year olds to come up with a mantra to help us through life. They had some ideas. A THREAD
Closing the Racial Wealth Gap @OneUnitedBank partnered with Magnet Media to host a groundbreaking virtual conference for 5,700+ live participants to focus on #OneTransaction that can help close the wealth gap & create generational wealth. #BankBlack #WealthGap #JoinTheMovement