Love this approach by @Heineken to have their brand be a part of the conversation during #Barbie week.

Grateful to be in the company of all these ambitious and forward-thinking young professionals! twitter.com/SMCC_CCC/statu…

The @Padres have become the first MLB team to announce a jersey patch deal on their uniforms. The team will begin wearing the @Moto logo on jerseys in 2023.

The partnership is expected to make the Cowboys the first NFL team with an official cryptocurrency partnership since the league eased restrictions around the category last month.

The @dallascowboys have partnered with @blockchain as the team’s first crypto-related sponsorship, according to an announcement made at a press conference with GM Jerry Jones.

The real estate company is expected to create co-branded "for sale" and "open house" signs at Houwzer homes across the Greater Philadelphia Area and the brand will be included in radio advertisements during Sixers playoff broadcasts.

The @sixers have entered into a multiyear partnership with @Houwzer, a real estate startup based in Center City.

Capital One will also sponsor events at the Little League level, college, MLB minor league games and support the Jackie Robinson Foundation.

Starting on Tuesday, Capital One cardholders will be able to redeem their rewards for tickets to MLB games through the recently announced Capital One Entertainment ticketing platform.

As part of a new, multi-year partnership, @CapitalOne has been announced as @MLB's Official Bank and Credit Card Partner, as well as the presenting sponsor of the World Series.

Vanessa Bryant has announced that the Kobe Bryant Estate and Nike have reached deal to continue a partnership. 100% of proceeds of Gianna Bryant’s shoes will go to the Mamba and Mambacita Foundation. The sides plan to establish a youth basketball center in Southern California.

The partnership will see Gatorade support the Canadian National Teams alongside their national competitions, including the Canadian Championship and Toyota National Championships.

Ahead of their World Cup qualifying match tonight, @CanadaSoccerEN and @Gatorade Canada have announced a new multi-year partnership that will establish Gatorade as the 'Official Isotonic and Sports Nutrition Partner' of Canada Soccer.

The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022 and will recieve significant branding exposure both within and outside the tournament’s stadiums.

FIFA has announced that @cryptocom will be an Official Sponsor of the upcoming FIFA World Cup held in Qatar later this year.

The @BlueJacketsNHL have announced Columbus-based @safelite AutoGlass as the team's first jersey sponsor in franchise history. Safelite will sponsor all three of the team's 2022-23 season jerseys—home, road and third— for three years.

ANOTHER ONE for Naomi Osaka. twitter.com/FTX_Official/s…

Throughout the season, McLaren will use 5G-enabled Android devices and Chrome browser across its operations during practice sessions, qualifying and races to support the drivers and team, with the goal of improving on-track performance.

@Android and Chrome branding will be carried on the engine cover and wheel covers of the MCL36 Formula 1 race cars, and on the helmets and race suits of select McLaren Formula 1 drivers.

@McLarenF1 Racing has announced a major multi-year partnership with @Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team.

Advertising will be allowed on MLB uniforms for the first time through patches on jerseys and decals on batting helmets.

@MLB players this season could have sponsored patches on uniforms for the first time in league history, thanks to the recently settled labor agreement between MLB and the MLBPA.

It's official. @FCBarcelona has agreed to a four-year, $310 million sponsorship deal with @Spotify, which will see their home stadium now branded as "Spotify Camp Nou". In addition, Spotify will be featured on both the men's and women's jerseys.

Your friendly reminder to #TweetItIntoExistence ✨ check out this old piece I wrote for the @SponsorTalk newsletter! linkedin.com/pulse/tweet-ex… on @LinkedIn

The Utah Jazz Foundation is partnering with @Airbnb to support a donation that would fund 32,200 nights of housing for Ukrainian refugees – equivalent to nearly double the capacity of the Jazz’s own home arena.

Baseball fans in the US and Canada will also have access to a new 24/7 livestream with MLB game replays, news and highlights, as well as a series of on-demand programming.

In addition to “Friday Night Baseball,” fans in the US will be able to enjoy “MLB Big Inning,” a live show featuring highlights and look-ins airing every weeknight during the regular season.

@Apple and @MLB today announced a new media rights deal featured around “Friday Night Baseball,” a weekly doubleheader with live pre- and postgame shows that will be available on Apple TV+ for the upcoming regular season.

The @NWSL brought on @Delta Air Lines today as its first ever official airline and travel partner. As a new sponsor, Delta will work with the league to support its athletes through women’s empowerment programs and DE&I initiatives.

@DoorDash has announced a multi-year partnership today with @MLS, marking DoorDash as the official on-demand delivery platform of MLS, MLS NEXT, and eMLS.