Think about how you build your business. Where do your best customers come from? I’m in the live events space, and for me and for Talon Audio Visual, my best clients come from word-of-mouth referrals. #AVTweeps #eventProfs #freelanceChat - Thread 1/
@tkerbavaz Honestly, I could talk to you about this for hours. In my experience, the reason that referrals are so powerful is because the client is pre-vented to be a persona match for your business. In short, you’ve skipped a bunch of biz dev steps to jump right into the final steps.
@TheAl3xFortin Totally - the qualification benefits both parties - the client has someone vouching for your work, and you have someone vouching for the match/fit of the client to the biz. Saves EVERYONE time and hassle.
@TheAl3xFortin A challenge I'm running into is that I've evolved my biz a lot, so referrals from old clients are often a match for what I did for them, but often not a match for what I do now. #EventProfs #AVTweeps
@tkerbavaz 100% Completely understand and share the same challenge.