The first-person shooter game Call of Duty: Black Ops Cold War's Cruise Missile scorestreak reward has "06-UN OW3N.W4S-H-3R" written on its side.
Submitted by @chickinguy, who took the images displayed above using the theater mode. Video footage: youtu.be/gTuKpMZjsIk?t=… There was evidently a Touhou fan somewhere in the Call of Duty development team, though who the Touhou fan is remains unknown (as far as I am aware).
@TouhouHijackLOL Someone: Makes a small Touhou reference "OMG They are a ToUhOu fAn"
@TouhouHijackLOL Guess who had to look at this twice to realize it’s a video game and not real life
@TouhouHijackLOL a fella found out there is more written on the missile "NO: PL-4C3 4-IN4BA" there is no mistaking this is a touhou reference
@TouhouHijackLOL i literally bought cold war like 2 days ago guess im re-equipping cruise missle