✨ Introducing 2023's biggest moments you won’t want to miss. Spoiler alert: it’s a big year to connect with #WomenInSports on Twitter. business.twitter.com/en/blog/2023-m…

Countless chances to connect with what’s happening. 📅 Stay in the loop & discover moments to align with in our 2023 Twitter Marketing Calendar 👇 business.twitter.com/en/resources/t…

We plan to expand our reporting partnerships to cover more languages in the future, in addition to our continued work to enhance Adjacency Controls.

Our industry-leading partners, @doubleverify & @integralads, are now ready to measure safety & suitability of English-language US campaigns targeting Twitter’s home timeline. Interested advertisers can work directly w/either partner or consult their Twitter rep to get started.

In our initial testing, at least 99% of measured ad impressions appeared among content that exceeded the Global Alliance for Responsible Media’s Brand Safety Floor (GARM).

Today we’re proud to launch our 3rd-party brand safety reporting partnerships, the industry’s first broadly available in-feed measurement of this kind. business.twitter.com/en/blog/third-…

We’ll expand this capability to support other campaign objectives soon.

Existing Keywords targeting will still function as before for all other objectives. Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.

Search Keywords Ads are a new Conversion 'campaign objective' in the Twitter Ads interface. For now, these campaigns will optimize only for conversions to advertiser websites, and they require the integration of the Twitter Pixel or Conversion API (CAPI) to maximize relevance.

Millions of people on Twitter search for what's happening every day. Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.

Today we are rolling out Search Keywords Ads to all advertisers as a beta test 🧵

We’ll be reviewing applications and opening up access to a limited group on a rolling basis in the coming weeks.

As a subscriber, you and your business will receive business accounts and affiliation badges through our self-serve administrative portal.

We will soon launch Verification for Organizations, formerly known as Blue for Business. Today, you can apply for early access via our waitlist here: business.twitter.com/en/form/verifi…

On Android, you can tap on the chart and see an interactive view powered by @tradingview. This functionality is coming to iOS and Web in early January.

In the coming weeks, we'll refine the user experience and expand our coverage of symbols.

You can also search for symbols directly, without clicking on a link within a Tweet. Most symbols with and without the $ sign will work in search (QQQ or $QQQ).

When you Tweet the symbol of a major stock, ETF, or crypto currency with a $ in front of it (like $BTC), people on Twitter see a clickable link that takes them to search results. Starting today, these search results will include the pricing graphs for major symbols.

$Cashtags, now with data 📈 👀 $SPY 👇

More control. Greater transparency. New brand safety solutions are here 👇 business.twitter.com/en/blog/adjace…

We’re currently piloting Twitter Blue for Business with a limited number of businesses but plan to expand the program next year. Learn more here 👇 business.twitter.com/en/blog/twitte…

Today, we’re rolling out Twitter Blue for Business, a new program that lets businesses distinguish their brands and key employees on Twitter. These accounts will show a square company badge next to their display names.

More control. Greater transparency. New brand safety solutions are here 👇 business.twitter.com/en/blog/adjace…

.@Twitter's leadership has committed to working with the Global Alliance for Responsible Media - #GARM to develop an accelerated roadmap for future #brandsafety improvements bit.ly/3P6e357 @Stephan_Lo @RNRakowitz @elonmusk @ajb_sf @chrisriedy

Twitter 2.0: Same mission. Faster innovation. More transparency. blog.twitter.com/en_us/topics/c…

Stronger ROI for advertisers. Relevant ads for everyone. New Twitter solutions are now live 👇 business.twitter.com/en/blog/launch…

This self-serve tool will allow advertisers to forecast campaign results before launching them on the platform. To learn more about the new changes to this product, check out this blog post about all things Campaign Planner. business.twitter.com/en/blog/launch…

Campaign Planner provides estimated audience reach, impressions, average frequency, and CPM for a specific audience, campaign duration, frequency setting, placement, and budget for auction-based campaigns.

📢 Attention Advertisers! 📈 We know how important it is for you to understand the size of an audience you can potentially reach with your campaigns. 🤝 To aid with this, we've expanded our Campaign Planner tool to 15 more markets and now support the Video Views objective!

📢 New Resource Alert: Check out our guide for businesses and professionals! ✨ This guide is packed with #TwitterBizTips for all types of businesses. Learn more about the benefits of being on Twitter, ways your business can leverage the platform, and how to measure success.