Today we are rolling out Search Keywords Ads to all advertisers as a beta test 🧵
Millions of people on Twitter search for what's happening every day. Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.
Search Keywords Ads are a new Conversion 'campaign objective' in the Twitter Ads interface. For now, these campaigns will optimize only for conversions to advertiser websites, and they require the integration of the Twitter Pixel or Conversion API (CAPI) to maximize relevance.
Existing Keywords targeting will still function as before for all other objectives. Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.