Today we’re proud to launch our 3rd-party brand safety reporting partnerships, the industry’s first broadly available in-feed measurement of this kind.
In our initial testing, at least 99% of measured ad impressions appeared among content that exceeded the Global Alliance for Responsible Media’s Brand Safety Floor (GARM).
Our industry-leading partners, @doubleverify & @integralads, are now ready to measure safety & suitability of English-language US campaigns targeting Twitter’s home timeline. Interested advertisers can work directly w/either partner or consult their Twitter rep to get started.
We plan to expand our reporting partnerships to cover more languages in the future, in addition to our continued work to enhance Adjacency Controls.