adidas @adidas

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@adidas

Since 1949.

http://a.did.as/_IVYPARK

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photo_library adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday ...

play_circle_filled adidas x IVY PARK. January 18. adidas.com/ivypark. #adidasxIVYPARK

adidas x IVY PARK. January 18. adidas.com/ivypark. #adidasxIVYPARK

photo_library No coincidences. No mistakes. Only preparation.​⁣
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For those who take the time to pursue their passion, this one’s for you. ​⁣Grab Ninja's “TIME IN” #NiteJogger December 31st in store or online at adidas.com/ninja

No coincidences. No mistakes. Only preparation.​⁣ ​⁣ For those who ...

Unlike any other. ⁣⁣
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@leomessi becomes the first player in history to win 6 Ballon d'Or awards, and he's not done yet.⁣⁣
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🏆🏆🏆🏆🏆🏆⁣⁣
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#HereToCreate

Unlike any other. ⁣⁣ ⁣⁣ @leomessi becomes the first player ...

play_circle_filled Do you copy?⁣
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... #ULTRABOOST 20 lands December 6th on adidas.com 🚀

Do you copy?⁣ ⁣ ⁣ ... #ULTRABOOST 20 lands December ...

play_circle_filled A duo, made in Italy. @Prada for adidas Limited Edition. Available December 4th at adidas.com/prada. #Pradaforadidas

A duo, made in Italy. @Prada for adidas Limited Edition. ...

“As a runner, you typically have a few pairs of shoes you’re rotating through. You may need a different shoe for long runs, another shoe for speed. We might run through a pair in a month and a half. So ideally, you’d have different types that meet different needs, but each pair would be recyclable. A shoe like this could mean that I’m not chucking 10 pairs of shoes in landfill every year.” ⁣
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Founder of @GirlsRunNYC, @JessieZapo is one of 200 [FUTURECRAFT.LOOP] beta-testers. She gave heaps of feedback on GEN 1 and returned it to us.  We remade it into Jessie’s GEN 2. Zero performance lost. Zero plastic waste. One step closer on our journey to end plastic waste.⁣
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[FUTURECRAFT.LOOP] Made to be remade. ⁣
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#FUTURECRAFT LOOP
#adidasRunners

“As a runner, you typically have a few pairs of ...

“Just 5 to 10 years ago, if you owned more than 20 pairs of shoes you were whack. You had a problem. Then it was normal to own 20, then 50, then 100 plus. We have to change our thinking to the opposite. Let’s give back the shoes instead of keeping them in the closet. I think we’re still quite far off from that sort of thinking being widely accepted, but the shift will happen fast if the whole industry backs into it.” ⁣
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GEN 1 beta-tester and founder of @StapleDesign, @JeffStaple lives for releases. We heard his thoughts on [FUTURECRAFT.LOOP] and ideas on the future of the footwear industry. He gave back his GEN 1 and we remade it into his GEN 2. Zero plastic waste and one step closer to a culture of less. ⁣
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[FUTURECRAFT.LOOP] Made to be remade.⁣
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#FUTURECRAFT LOOP

“Just 5 to 10 years ago, if you owned more ...

“When I first heard about [FUTURECRAFT.LOOP] I was skeptical. There’s a lot of greenwashing around, and I like to dig deeper. GEN 1 is 100% recyclable and although there’s no waste created, GEN 2 still means adding virgin plastic into the stream, which isn’t going to work in the long run. My question is - at what stage do we reach 1:1 recyclability? That being said, I do think it’s really important that big companies invest in this kind of innovation. This generation of the shoe might not offer the complete solution yet, but it could get us there. I have my fingers crossed for the future.” ⁣
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[FUTURECRAFT.LOOP] GEN 1 beta-tester @SophieHellyer is a surfer, writer and environmentalist. She gave her critique when she handed back her GEN 1 for regeneration into GEN 2. We thank her for holding us to account on every step of our journey to eliminating virgin plastic and ending plastic waste. ⁣
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[FUTURECRAFT.LOOP] Made to be remade. ⁣
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#FUTURECRAFT LOOP

“When I first heard about [FUTURECRAFT.LOOP] I was skeptical. There’s ...

play_circle_filled We launched its beta test in April with a 100% recyclable running shoe. Now we’re at a critical point in the journey. For the first time, the return of a shoe is more important than getting it...​⁣
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[FUTURECRAFT.LOOP] Made to be remade. ⁣
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#FUTURECRAFT LOOP

We launched its beta test in April with a 100% ...

This is just the beginning. [FUTURECRAFT.LOOP] Gen 2 is proof of progress for our first ever 100% recyclable, high-performance running shoe. Bringing us one step closer to a circular future and a world without plastic waste.⁣
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[FUTURECRAFT.LOOP] Made to be remade. ⁣
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#FUTURECRAFT LOOP

This is just the beginning. [FUTURECRAFT.LOOP] Gen 2 is proof ...

There’s nothing more powerful than believing in yourself.⁣
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At age 6, Stefanos Tsitsipas started taking tennis lessons. By 17, he became world junior number one. Now, at just 21 years old, he is living out his dream winning the biggest title of his career. #HereToCreate

There’s nothing more powerful than believing in yourself.⁣ ⁣ At ...