Nic @brandenberger
Mostly marketing, business- and brand building stuff | views mine | RT ≠ endorsement | 🇨🇭 randombranding.com Zurich, Switzerland Joined January 2009-
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YOU DON’T SPEND 7 FUCKING MILLION DOLLARS ON ONE SINGLE 30 SECOND SPOT AND *NOT* INTRODUCE YOUR DISTINCTIVE ASSETS WITHIN THE FIRST 5 SECONDS OF THE AD BECAUSE EVERY THIRD GRADER KNOWS THIS WILL DIMINISH RECALL AND BRAND ATTRIBUTION AND WE AREN’T A FUCKING CHARITY NOW ARE WE?!
It’s the @dunkindonuts ad, so far. Shamelessly branded. Star studded. Hilarious. It has all the ingredients of a winning #SuperBowl ad.
Hey, anyone know if the Bud Light beer ban is over? Asking for a friend. #SuperBowl2024
Australian Lamb are by far one of the best brands to work on, their track record is brilliant and this latest one is no exception. Check out their past brilliance in the next tweet...
Australian Lamb are by far one of the best brands to work on, their track record is brilliant and this latest one is no exception. Check out their past brilliance in the next tweet...
Hey @karaswisher and @profgalloway — this calls for an emergency podcast, right?
Hey @karaswisher and @profgalloway — this calls for an emergency podcast, right?
Yes, for my own sanity and comfort. No, because I work in marketing. 😭
UA 135 pilot greeting every single passenger out here in ZRH waiting to board. Puts a smile on every face. @united -- protect this man at all cost. #CustomerExperience #brandbuilding
Two words: Room temperature ambient pressure superconductors. 🚀
„Rolling with the punches“ - hostage edition.
„Rolling with the punches“ - hostage edition.
OMG I’m ded! 😂😍❤️💪🏻
Lovely work. Simple beats it all.
Talk about a valuable brand asset. And this is how you do logo evolution.
I believe I’m in the majority of listeners who enjoy technology, business, economics, and politics laced with profanity, courtesy of @profgalloway on @PivotPod - #neverstop #ignorethecomplaints and thanks @karaswisher for dealing ❤️
And now we know why Apple patented all these hand movements, like 10 years ago… 🤯 But yeah, the question is fair: Will this be our future? For only $3’400 😂
And now we know why Apple patented all these hand movements, like 10 years ago… 🤯 But yeah, the question is fair: Will this be our future? For only $3’400 😂
Ever seen a CFO post a clip saying you’d get equal value from a few minutes of video as from a finance degree? Maybe that’s why the finance discipline doesn’t suffer from credibility issues like marketing does. Stop it already!
Ever seen a CFO post a clip saying you’d get equal value from a few minutes of video as from a finance degree? Maybe that’s why the finance discipline doesn’t suffer from credibility issues like marketing does. Stop it already!
The USA isn’t making any progress. 🇺🇸 humans do, when they’re focused. 🇺🇸 companies do, when they’re organized. The USA could, too… If they were unified…
Creative agencies are so f***ed
Creative agencies are so f***ed
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4. Wall Street Journal Principle: Trim The Fat 4 words. Pure gold. "If I had more time, I would have written a shorter letter"
Reading a long sentence and getting to the Oxford comma
Do you think it’s a good look to run a Super Bowl commercial the same year you do massive layoffs?
Australian Lamb are by far one of the best brands to work on, their track record is brilliant and this latest one is no exception. Check out their past brilliance in the next tweet...
i've seen crazy ads in my life but NOTHING compares to this.
Today's advertising mostly affects sales in years to come (not next week) linkedin.com/pulse/todays-a…
2. Liquid Death Principle: The Straw Man Argument Liquid Death vs Most Expensive Beverages on Earth. Genius.
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Scoop: There are about to be a lot more major departures of top folks at @OpenAI tonight and I assume Altman will make a statement tonight. But, as I understand it, it was a “misalignment” of the profit versus nonprofit adherents at the company. The developer day was an issue.
After learning today’s news, this is the message I sent to the OpenAI team:
9 creative social media ads I've collected this week: 1. Fiverr
Breaking News: Sam Altman, the chief executive of the ChatGPT creator OpenAI, has been pushed out by the company’s board of directors. nyti.ms/3QBNOEQ
The @AdContrarian on the puzzling fact that only 6% of ad agency staff are over 50 in US (sim number in UK) In Advertising for Skeptics
10 creative ads I've collected this week: 1. KFC
A thread of logos people designed that are much better than the one Elon chose
Erm. Has anyone told him that the thing on the right is a quill pen? As in.. made from a bird feather. That a Tweet is the communicative sound of a bird..? And that Home icon is in actual fact, a… ah forget it.
Well played.
Twitter's iconic bird isn't the only one disappearing. 👉 Today, one in eight bird species are at risk of extinction. But we can save them and their habitats – benefiting people and nature across the globe. RT to spread the word! #TwitterX #TwitterLogo
I think instead of "X" he should have called it "LOL" because his marketing chops really are a joke.
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