The @APGA_Tour Farmers Insurance Invitational will be the organization's first-ever event broadcast on national TV, airing Sunday, January 30 on @GolfChannel. My latest for @ForbesSports on how it came about and what it means for golf: bit.ly/3rK9C4W.
2
7
20
0
0
Download Image
A long-term goal of APGA Tour CEO Ken Bentley, the opportunity came about when CBS asked Farmers president and CEO Jeff Dailey if they'd move the tournament up a day so it didn't conflict with #NFLPlayoffs. Dailey reached out to Bentley before making his decision.