Another thoughtful piece from @simonowens -- in this one he unpacks into why the $12B #radio industry struggles with local #podcasts on topics outside of sports.
Why local podcasts are rarely sustainable
ow.ly/wN8Z50RexFi
Is it time to reinvent the newswire?
It's hard to justify an AP subscription when all your media competitors are just a click away. simonowens.substack.com/p/is-it-time-t…
This was a fun format for a podcast: I helped @simonowens answer his readers' questions about local newsletters, next steps for laid-off journalists, what we'd do with $1M in funding, and more.
podcasts.apple.com/us/podcast/how…
6. Business of Content by @simonowens, which is a must-listen for creatives in digital media, e.g. podcasting, blogging, and newsletter writing, who are trying to improve the quality and reach of their work. goodpods.com/podcasts/the-b…
I haven't watched cable News in like 2+ years now.
I'll stumble upon it while channeling surfing but I never stay longer than 5-10 minutes.
simonowens.substack.com/p/cable-news-h…
"Programming around the Iowa caucuses this year was less than half of what it was in 2020. On a year to year basis, cable news audiences have shrunk by something like 20% just between 2022 and 2023." simonowens.substack.com/p/cable-news-h…
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