Seasonality in marketing (e.g., PSLs ☕🎃) is much like ephemerality (brief content). Ephemerality can be a strategic way to may consumers remember your brand MORE. Does this strategy truly help brands like Starbucks? Week 6️⃣ of #ICMKTG #WVU389 #WVU315 x.com/copywriterbob/…
Seasonality in marketing (e.g., PSLs ☕🎃) is much like ephemerality (brief content). Ephemerality can be a strategic way to may consumers remember your brand MORE. Does this strategy truly help brands like Starbucks? Week 6️⃣ of #ICMKTG #WVU389 #WVU315 x.com/copywriterbob/…
@LaurelAynne 1. The longevity of the pumpkin spice popularity comes from the seasonal aspect. Pumpkin is a unique flavor and only grown in the fall. The flavor is good but w not be as popular if it was all year round. Because it is seasonal and limited time, it stays popular. #ICMKTG #WVU315
@therealkmyers @LaurelAynne I feel the same. Pumpkin spice flavor products are part of scarcity marketing. It drives the perception of buying limited flavor(pumpkin spice) is more special during fall time because it will be gone for the rest of the year. #ICMKTG #UToledoMarketing