Seasonality in marketing (e.g., PSLs ☕🎃) is much like ephemerality (brief content). Ephemerality can be a strategic way to may consumers remember your brand MORE. Does this strategy truly help brands like Starbucks? Week 6️⃣ of #ICMKTG #WVU389 #WVU315 x.com/copywriterbob/…
Seasonality in marketing (e.g., PSLs ☕🎃) is much like ephemerality (brief content). Ephemerality can be a strategic way to may consumers remember your brand MORE. Does this strategy truly help brands like Starbucks? Week 6️⃣ of #ICMKTG #WVU389 #WVU315 x.com/copywriterbob/…
@LaurelAynne 1.) I think the longevity of pumpkin spice has to do with the fact that pumpkins are one of the most popular symbols of fall. Naturally, if we throw the word pumpkin into a flavor name, many may identify that as the ultimate fall flavor! #ICMKTG #WVU315
@maddy_price2 @LaurelAynne 1. I agree with your statement that pumpkins are a very popular symbol of fall. It is hard to find anything else in the fall season with a good flavor like pumpkins. #ICMKTG #WVU315