How would you write a story that never ends? This is how to treat your personal brand. You can do this with Micro vs. Macro Storytelling. Think of it like a Hollywood movie – you have the main plot (macro) with side quests (micro). Here's a short video with an example:
How would you write a story that never ends? This is how to treat your personal brand. You can do this with Micro vs. Macro Storytelling. Think of it like a Hollywood movie – you have the main plot (macro) with side quests (micro). Here's a short video with an example:
I love seeing the full-stack creator idea catch on.
My updated take:
Being a Full-Stack Creator isn't about learning every 'creator skill' under the sun. In fact, we don't NEED to learn every skill...
First, nobody has time for that. But second, it may not be the best use of…
I love seeing the full-stack creator idea catch on.
My updated take:
Being a Full-Stack Creator isn't about learning every 'creator skill' under the sun. In fact, we don't NEED to learn every skill...
First, nobody has time for that. But second, it may not be the best use of…
When we partner with a micro creator, I do 200-300 pages of what I call 80/20 Positioning. Because our goal is to find every gap in the marketplace – then position ourselves where it matters most.
I look for the 20% of things that give us 80% of the positioning advantage.
It…
You can use ads to test your video hook rates.
I uploaded a 5-minute video titles 'Sell 1 Product 100 Different Ways' and it got:
• 6,741 impressions
• 3,204 3-second video plays
Divide the two to get a 47.7% hook rate.
Now imagine testing different versions of a video…
A glimpse into the full-stack marketer…
This is how we build high-ticket offers. 103 steps from 'idea' to publishing the ads. We haven’t even mapped out the sub-steps...
Which I predict takes this over 200+ tasks.
These are the major sections:
• Kickoff ← When we agree to…
These are the first 2 'offer levers' I pull when I partner with a creator – and I do them in the first 30 days. Because while most creators market to the 97% of people who just want to learn... I help them tap into the 3% of people who want to buy.
These are the first 2 'offer levers' I pull when I partner with a creator – and I do them in the first 30 days. Because while most creators market to the 97% of people who just want to learn... I help them tap into the 3% of people who want to buy.
I always follow marketers in the trenches.
@laureleatspizza the $5/day ads queen. If you've seen my ads experiments? Laurel's the teacher. She grew her consulting business to $2M using her own methods.
@jasoncfox the DM king. Homie has helped clients do $54M. Teaching others…
Building an AI call setter for a client using Air.
I have the AI call my friend – who doesn't know anything about this stuff. Yet my friend had no idea she was talking to an AI for 2 minutes. Fascinating.
Seeing other unique use cases beyond social media content creation?
It's not 'AI vs. Human' – it's 'Value vs. Insignificance.'
Great take here @wono_strategy It's one of the 'dark' sides I've seen in this creator game. Having a 'personality' isn't enough – you need a VALUABLE personality. One that benefits people.
It's why the #1 trait I look…
It's not 'AI vs. Human' – it's 'Value vs. Insignificance.'
Great take here @wono_strategy It's one of the 'dark' sides I've seen in this creator game. Having a 'personality' isn't enough – you need a VALUABLE personality. One that benefits people.
It's why the #1 trait I look…
Business is like chess. The goal isn't to move your pieces forward – it's to strengthen your position on the board. This means you move your pieces backwards or even sacrifice them.
Business is like chess. The goal isn't to move your pieces forward – it's to strengthen your position on the board. This means you move your pieces backwards or even sacrifice them.
My 6-day test on a brand-new offer is finished.
• $218.02 spent on ads
• 22 leads total
• 1 sales call
• 0 sales
Here's the few conclusions I can draw:
$9.91 per DM is great. But only 3 of the leads were quality. 19 of them stopped responding after the first DM. This…
We also talked about a way to sell offers that barely anybody else is doing. No exaggeration. First movers in creator world will be rewarded nicely. But that's hush hush for now. Cookin' up huevos rancheros on that call.
We also talked about a way to sell offers that barely anybody else is doing. No exaggeration. First movers in creator world will be rewarded nicely. But that's hush hush for now. Cookin' up huevos rancheros on that call.
I'm a fan of @craigclemens . He went from copywriter to running a multi-billion-dollar company and spending over $1B of his own money on ads. I've learned some fascinating lessons about human nature by seeing offers sell at scale – but Craig's seen it all.
I'm a fan of @craigclemens . He went from copywriter to running a multi-billion-dollar company and spending over $1B of his own money on ads. I've learned some fascinating lessons about human nature by seeing offers sell at scale – but Craig's seen it all.
I spent $81.54 on ads and booked my first sales call.
This is with a totally brand-new offer…
An offer I’ve never sold before…
With just 61 words of copy…
While getting a few haters…
All in under 48 hours…
Here are the stats:
•…
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