Julius Solaris @tojulius
Events & Media Consultant | Follow me for insights on events, marketing and technology. insights.boldpush.com Weekly Insights → Joined June 2007-
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Speaker feedback forms. I challenge you to read through the comments. Even opening the doc.
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OH MY GOD
Virtual vs In-person events
Do you think it is easier to plan events when you have a big budget?
I think we should drop tracks from conferences and switch to micro events. Independent satellites that happen regardless of the surroundings and stop for a general get together. This way you can get relevancy while not sacrificing serendipity.
I was going through the feedback from attendees for a client. They all complain about too much. Overwhelm is an issue because of shorter attention spans. Planners crowd schedules thinking that more is better. Here is how to plan for shorter attention spans.
Make a note of May 20-23 Never run your event again on these dates. Literally six major events to go to over the same days.
TikTok moves live event promotion partnership from Ticketmaster to AXS. I am still not sure why social platforms don’t onboard ALL registration providers to quickly sell tickets next to content. It’s just a $1T (yes T) industry.
Events that work create strong connections. But you can’t throw people in a room and expect connection to happen: - mix people with similar background and experience - prompt them with content to help them connect - have a moderator guide the discussion - match them based on…
OK, I guess we have no other option than trusting you 🤦♂️
Spent some time today with Mike Ferreira, who is my go to person for venues in Vegas and beyond. He has a better pulse on demand than any industry research. This is what he shared with me: - There is no sign of peaking. Vegas is still booking strong - If you are not booking…
Breaking WSJ reports Justice Department is preparing an antitrust suit against Live Nation. Live Nation is owner of Ticketmaster. Recently under the radar for high ticket fees and abusing its dominant power.
Another acquisition is rumored to happen this week. Something minor but still happening. Please be quick, I can’t rewrite my newsletter 15 times 😜
Video recaps of events with people having fun, saying cheese, talking to each other look like some cheap propaganda product. Use them to share some content or insights. Add a so what. Interviews. Inspiring quote. Funny moment. Whatever but not brochureware.
Everyone focused on Paddy Cosgrave announcing he would return as CEO of Web Summit. They missed the more significant announcement: Web Summit is turning to smaller more intimate experiences. Even one of the largest events in tech is going smaller. Small is the new big.
Bending Spoons, the company that just acquired Hopin (and StreamYard), has a precise approach to growing products. They applied it to Evernote, making it profitable, and are behind Remini, one of the most downloaded in the App Store. Their model: .They acquire underperforming…
One constant whether you are an entrepreneur, freelance or work solo: Small client -> we want to control the output, the message, the media, the narrative. Massive client -> take my money The challenge for you is how to get to work with the latter. It takes many of the former
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AI Rabbithole conference: @vkhosla sees that AI agents will be running around the internet doing most of the work for humans in coming years, instead of humans (I agree) Interviewed by @mmarshall. Hosted by @Nick_Davidov
@tojulius this! I was afraid of sending one last time...
So proud of this SAS Global Events team for pulling off not 1, not 2, but 3 live, in-person conferences with thousands of guests each in less than a year. I stand (with very sore feet) in awe of what we have accomplished together. Thank y'all! #SASInnovate
@tojulius @agfinn OMG... I missed so much this morning... Friday #highered teaching... #payitforward #avtweeps
@tojulius Go for it. I wonder how many people have these jobs in the corporate world 😐
@tojulius I have a friend that does “in-house” events for a large company (not an events company). Obscene salary and essentially hosts a party inviting customers once a month tops. Good work if you can get it 🥴🥴🥴🥴🥴
Heading to Bangkok for our @money2020 Asia launch and I can’t stop geeking out over our floor plan. The best networking EVER wrapped in the best possible experience. And yes, @tojulius I’ll give you a first look at the money arcade. 😉
@tojulius The challenge for many legacy format events is “what to stop/what to focus on” We saw this first happening in Europe (we measured over 5,000 events since 2017) and now spreading to US, Asia and Australia (our largest markets). All made worse by the lack of consistent tracking.
@tojulius Trying my best to carry the flag of the small events world!!
I led a workshop at the Yelp offices today in San Francisco It was high pressure presenting to 70 employees I’ll tell you what we talked about but first let me set the audience These 70 people manage Yelp events for their VIP clients and Elite members So this is a room full…
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