viktoriia @vikushavas
marketing and comms | writing https://t.co/ks2F8qXvZH | ig: @vikushavas | prev @ https://t.co/rOEuosbdmE @ https://t.co/QsMhRRVMcb | [email protected] viktoriia.xyz New York, USA Joined June 2012-
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@wesdelval nothing lives rent-free in my brain. i am an intellectual slumlord, and every thought, idea and memory must pay an extortionate monthly fee for the privilege of dwelling in my leaky, roach-infested mind
A buyer at a department store or grocery store isn’t “curating” like a gallerist that is more about friction/scarcity but instead they are about aggregating to proliferating Curating curators is just a cool way I guess to say how we are “navigating” the internet similar to 90s,…
This piece by @vikushavas is a great example of how “curation” as word has been corrupted Curation conflated with aggregation —it isn’t the same thing Curation should have friction —not proliferation the new “trend” word similar to got community got conflated with audience…
this week's newsletter is about curators and how to find the ones worth your attention and time: viksbusycorner.com/p/curating-cur…
once again, re: humane ai
wrote about city uniforms, Peter Do for Helmut Lang, and a stupid red rose top viksbusycorner.com/p/trend-cycle-…
Eclipse reminded me of her (she blocked me)
rip culture lol
happy monday - i wrote about in-house magazines, sponsored posts, and brands on substack: viksbusycorner.com/p/where-brands…
10 years ago you walk into a cool persons apartment, you’d like like, woah. How’d they think of all this Now it’s all oh yeah I saw that soy sauce table staining instagram reel too
I wrote about celebrity book clubs and the business of community: viksbusycorner.com/p/selling-inti…
guys in their 20s are up in each other's faces about some pop consumer app ideas again......oh spring is sooooooo in the air babe!!!!!!!!!!!!!!!!!!!
many unintentionally funny things in the age-gap essay but none as funny as the author's apparently mistaken belief that she's writing about marrying a slightly older man when actually she's just writing about marrying rich
congrats once again to the editorial team at the cut lol thecut.com/article/age-ga…
i wrote about all the weird assumptions brands make about young people viksbusycorner.com/p/this-cant-be…
too many companies consider "brand" as >churning out a few jpg's to accompany a linkedin post and not >building a cultural footprint that people want to identify with, and will choose to inhabit amid a crowded field of competitors because it offers something beyond a product
I wrote about why, despite Kylie Jenner’s busy work, no one seems to believe that her new fashion brand Khy is that cool: viksbusycorner.com/p/hot-isnt-eno…
I wrote about head-to-toe designer looks, fancy mini fridges, and making products for real people: viksbusycorner.com/p/have-we-reac…
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Ok well that’s humiliating, don’t admit that
I'm outside the Division St Foxtrot in Wicker where people are FREAKING out about the chain's closure. One woman just told me she moved to the neighborhood because Foxtrot was here @BlockClubCHI
seems like VC flooding into IRL retail to scale super fast also doesn't work that well
Thank you for sharing 💕 like I said I’m looking to talk to former Foxtrot employees to shed light to what is looking like a big fuck you to its employees 😔😞
Foxtrot Market is CEASING operations —we’re receiving updates people are literally being kicked out of store as employees learn the news 🫣 More updates via @thesnaxshot snaxshot.com/p/foxtrot-mark…
WE REALLY DID HAVE THE SCOOP! For those that DID NOT believe us, NEWS ARE STARTING TO BREAK! 🚨🥲 chicagobusiness.com/retail/doms-fo…
@wesdelval nothing lives rent-free in my brain. i am an intellectual slumlord, and every thought, idea and memory must pay an extortionate monthly fee for the privilege of dwelling in my leaky, roach-infested mind
they really don’t make women’s shorts like this anymore and we’re all suffering for it
rotating the warm weather wardrobe IN
"What if you combined three talented musicians into an insufferable cultural symbol? That is the premise of the band boygenius..." deezlinks.com/p/when-i-want-…
We gotta ban selling vintage clothing on the sidewalk. It’s worse than the outdoor dining huts.
@vikushavas I wrote a on this exact thing: snax.mirror.xyz/DZTc7VT2zWHbbp…
This piece by @vikushavas is a great example of how “curation” as word has been corrupted Curation conflated with aggregation —it isn’t the same thing Curation should have friction —not proliferation the new “trend” word similar to got community got conflated with audience…
A buyer at a department store or grocery store isn’t “curating” like a gallerist that is more about friction/scarcity but instead they are about aggregating to proliferating Curating curators is just a cool way I guess to say how we are “navigating” the internet similar to 90s,…
Kyle Chayka in Heavy Traffic IV
the visible copy of all about love in his living room…i’m sick to my stomach
There’s this girl on TikTok who has a series investigating boys’ rooms in NYC and it’s my new favorite thing in the world. Guaranteed some girl out there is losing her mind over this guy not texting her back
One time I created a category of activewear for/merchandised by ‘Dog Walking’ and the internet lost it. Then loved it. @emrata cemented it wearing our first sneaker collab w Hoka. Craving more originality.
sphere is lit
SORRY I JUST NOTICED THAT BOTH JEROME AND MIDDLE PART HAVE “all about love” WHICH NYC WOMAN IS RESPONSIBLE FOR THIS!!!!!!
There’s this girl on TikTok who has a series investigating boys’ rooms in NYC and it’s my new favorite thing in the world. Guaranteed some girl out there is losing her mind over this guy not texting her back
i made a major life decision (pressed play on episode 1 of HBO’s Girls)