The Strategist @strategist
Helping you shop the internet smartly. All products are independently chosen; things you buy from our links may earn us a commission. An @nymag site. nymag.com/strategist Joined October 2016-
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We found Wavytalk’s thermal brush discounted by 31 percent. It’s slated to be one of the most popular gifts for teenage girls in 2026. nymag.com/strategist/202…
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Our writer Brenley Goertzen went on a hunt for a tall, tailored pair of riding boots. Her favorite pairs are from Frye and Lands’ End. nymag.com/strategist/art…
We asked singer-songwriter Amy Grant about the things she can’t live without, including her snake boots, long-wear lip color, antique cast-iron pans, and half-and-half in her coffee. nymag.com/strategist/art…
Instagram made the On the Loose Work Pants look perfect. Writer Carrie Battan was surprised to learn they actually are. nymag.com/strategist/art…
Contributor Michael Hession is a pen obsessive and has tried all kinds of fountain, roller-ball, and gel pens, but the Uniball Zento gel pen is his favorite because of how satisfying and delightful it is to use. nymag.com/strategist/art…
Nine things we wrote about last week on the Strategist that delighted us, including an arthritis-friendly Madewell cross-body bag, a wool-blend fleece by L.L.Bean, and invisible socks fit for any shoe. nymag.com/strategist/art…
The C by Bloomingdale’s cable-knit crewneck, which earned the title of our new best overall sweater, is 40 percent off. nymag.com/strategist/202…
Our deals editor found the best sales online today, including Amazon’s Holiday Beauty Event and sitewide sales at Brooklinen, Credo, and Levi’s. nymag.com/strategist/art…
Our sleep writer tested the Snooz Breez 2, a two-in-one fan and white-noise machine, to see if it’s worth the price and better than simply using a box fan and sound machine at night. nymag.com/strategist/art…
Our writer previewed the new Gap x Victoria Beckham fall-winter 2026 collection. Here’s everything she tried on and liked. nymag.com/strategist/art…
The C by Bloomingdale’s cable-knit crewneck, which earned the title of our new best overall sweater, is 40 percent off. nymag.com/strategist/202…
For our ‘Beauty Aisle’ column, Olive & June founder Sarah Gibson Tuttle shares her favorite things from the drugstore, including CoverGirl lip gloss, Lumify eye drops, and more. nymag.com/strategist/art…
Strategist writer Kitty Guo set out to find a well-fitting women’s rugby shirt, testing options from L.L.Bean, Kotn, Lands’ End, J.Crew, and more. nymag.com/strategist/art…
We asked actor Zosia Mamet — who recently launched a podcast called ‘OMG Obsessed’ — about the brow gel, floss sticks, and giant tote bag she can’t live without. nymag.com/strategist/art…
Writer Bella Druckman reviews Uniqlo’s cashmere-blend Heattech T-shirt, a long-sleeve tee that’s thin but warm enough to layer under sweaters and sweatshirts. nymag.com/strategist/art…
Brooklinen’s friends and family sale is running through October 27, and its soft sheets and towels are on sale in a variety of styles. nymag.com/strategist/art…
We love Merrell’s slip-ons, and its current sale includes some of our favorite picks, including the Hut Mocs and Jungle Treks. nymag.com/strategist/202…
To train for fall marathons, editor Jeremy Rellosa tried (once more) run-commuting for a week to an office with no showers. nymag.com/strategist/art…
Our writer Bella Druckman tried out the Wavytalk Blowout Boost thermal brush. It’s slated to be the hottest gift for teenage girls this year. nymag.com/strategist/art…
Our senior kitchen and dining writer tested ten pairs of kitchen shears to find her favorites, including ones from Joyce Chen, OXO, Messermeister, KitchenAid, Zwilling, and more. nymag.com/strategist/art…
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