Tom Perry @TomHPerry
Joined January 2013-
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Hot Job Alert! @IEG has a rare opening for a Director, Business Development & Growth. This is a fully remote position. Apply here: engineshop.bamboohr.com/jobs/view.php?… #sponsorship #marketing #BusinessDevelopment
When it comes to the much larger NFL, the league received $1.8 billion in sponsorship money, a 12% jump from 2020, @IEG reported. The gaming industry — specifically sports betting — greatly contributed.casino.org/news/usfl-bets…
Major League Baseball has 1,600+ sponsorships on the national and local levels, according to @IEG . cnbc.com/2022/03/28/mlb…
Of MLB's $1.13b in sponsorship revenue in 2021, nearly 31% came from league-level deals (league signed new deals with Citrix, Extreme Networks and LoanDepot prior to the start of the 2021 season; MLB signed FTX as its official cryptocurrency exchange partner in June of 2021.
Revenue sharing turned operating loss for Marlins into operating profit. Pirates, Orioles, Rays had such low payrolls in 2021 would have had profit even without revenue sharing.
MLB sponsorships hit $1.13B in 2021, per @IEG. Top brands/categories based on conservative $ est. 1. Bud Light/Bud: $65M 2. T-Mobile: $55M 3. Nike: $50M 1. Banks: $95M 2. Beer: $90M 3. Insurance/apparel: $80M sportico.com/leagues/baseba… via @sportico
Sponsorship rights fees surge when new categories get the opportunity for NFL partnerships. Read more about the League policy change opening #blockchain but not embracing #cryptocurrency adage.com/article/market…
IEG is growing! We have an exciting career opportunity for an Analyst to join our sponsorship consulting team. The position is a remote role. Learn how to apply here: engineshop.bamboohr.com/jobs/view.php?… #sponsorship #jobopening #hiring
IEG's Peter Laatz Talks League Sponsorship Spending forbes.com/video/62987277… via @forbes
What does @IEG's Market Meter show us about the #NFL sponsorship marketplace? Read more from SBJ Atlas. @sbjsbd #sportbiz sbjatlas.com/insights/ieg-m…
"Media is the NFL’s financial engine, but its sponsorship business continues to boom as well. Revenue rose 12% year-over-year to $1.8 billion, according to @IEG." Read the full article by @Sportico's @Kbadenhausen here: sports.yahoo.com/goodell-25-bil… #sportsbiz #nfl
Why isn't the #NFL jumping on cryptocurrency sponsorship opportunities? This @washingtonpost article on the topic includes insights from @IEG. #sportsbiz #CryptocurrencyNews washingtonpost.com/technology/202…
Why is #cryptocurrency becoming one of the highest spenders in sports marketing? Check out what @IEG's Peter Laatz told @Newsy newsy.com/stories/crypto…
"A spectacle inside another spectacle." Read @IEG insights about the sponsorship future of the Super Bowl Halftime Show in this article by @Sportico's @JacobFeldman4 sports.yahoo.com/super-bowl-hal…
Sports betting helped the NFL net a record $1.8 billion in sponsorship revenue, according to @IEG, a sponsorship consultancy. adage.com/article/specia…
Exciting news for #sponsorship buyers and sellers. Read about @IEG's latest innovation in today's @sbjsbd Morning Buzz. #sportsbiz sportsbusinessjournal.com/Daily/Morning-…
The crypto sector is new to sports sponsorships yet it is spending more annually than airlines, quick-service restaurants, and wine and spirits companies, according to @IEG. foxbusiness.com/markets/bengal…
NFL sponsorship for 2021/22: 🏈 Sponsorship revenue rises 12% to US$1.8bn 📈 League-wide sponsorship spending grows by nearly 23% 🤝 Teams take in additional 4% in sponsorship revenue 📱 Technology ranked as highest spender by IEG #SportsBiz #NFL bit.ly/3H5z2jZ
“It’s easy to put a price on [camera visible signage] with traditional media metrics, but that shouldn’t make it the end game for sponsorship," said @IEG's Peter Laatz. Read more from @sbjsbd here: sportsbusinessjournal.com/en/SB-Blogs/Ne…
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