Earlier this year I had no job
I applied to over 200 marketing jobs and did 30 interviews
Everyone rejected me
Now I run my own business doing content, socials, and consulting for some of the biggest crypto brands
Crazy how things can change in just a few months
The demand for micro KOLs is only getting bigger
So many brands (especially in crypto) have been burned by working with fake influencers that charge too much money for posts that don't deliver
So a lot of them have turned to micro KOLs
And it's working
Why?
Because micro…
The 2025 crypto marketing playbook:
• Raise $10M
• Launch a token
• Post "gm" once a week
• Say "we’re heads down building"
• Token down -92% in 3 months
• Disappear
Rinse and repeat
Is it just me or have the days been flying by recently?
Especially the afternoons
I'll sit down to do some work at 1pm and blink twice and all of sudden it's 5:30pm and I got nothing done and I'm starving
The merge between the creator economy and financial world is so blatantly obvious and yet so many people are sitting on the sidelines and too scared to create content because they're afraid of people judging them
Fake crypto KOL starter pack:
• 50k followers and 0 mutuals
• Posts "what’s the ticker?" 3x per day
• Charges $3k for a tweet that gets 14 likes
• Telegram channel link in bio
• Pretends to be rich
This is who some projects are spending their money on
People trying to grow a following by doing 500 replies a day are just wasting their time and destroying their account engagement
Spamming replies doesn't add any real value to your brand
Plus it's exhausting and you'll get burnt out
Do this instead:
• Post 3-5x per day
•…
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