Ms. Ghennipher @Ghennipher

Growth Consultant, Fractional CMO. Digital Marketing since 1999. ghennweeks.com iPhone: 40.765686,-111.883057 Joined March 2008

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Ms. Ghennipher @Ghennipher

5 months ago

@CoreChrisFlores In this case, it’s all about customer behavior, but I agree that simply overlaying standard metrics on every segment can give divergent and confusing results.

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Ms. Ghennipher @Ghennipher

a year ago

When Loyalty Metrics Tell Different Stories open.substack.com/pub/theprimefl…

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Ms. Ghennipher @Ghennipher

2 years ago

@Marketing_Nerd_ Playbook

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DAN KOE @thedankoe

2 years ago

if you don’t create a routine, you will be assigned one

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"Advertising isn't science, or art. But because planners treat it like science, and creatives treat it like art, it's become boring." I love the simple articulation in this. Don't try to be too clever or artsy. Aim to entertain. *Then* work out the rest. via @v_praveen

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Neil Patel @neilpatel

2 years ago

A good product trumps marketing! Just look at Apple’s new iPad crush ad. People are complaining about it all over social media. But try ordering a new iPad with their new nano-texture screen that helps remove reflections. It costs more, and if you order, you can’t usually pick it up from an Apple store on May 15. It’s sold out in most places, and you must wait until mid to late June to get it. Marketing does matter, but a good product trumps it.

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Neil Patel @neilpatel

3 years ago

The first time I raised money for a startup it was a million bucks. Back in 2012 that was a decent amount of money for a startup. Our series A funding was 3 million dollars and that was in 2013. To give you a sense, back then if a startup raised $100 million they were typically going public… When we raised money our venture investors knew my co-founder as very frugal. Not only was our money lasting forever, my co-founder and I took the bare minimum salary and some months we didn’t pay ourselves even though the business still had millions in the bank account. Our investors eventually made us take a salary and pay ourselves for the months we skipped. We treated other people’s money more carefully than our own money. It’s something that you don’t see as often in today’s world with companies. It’s easier to save money than it is to make it or raise more of it, so be careful with how you spend it. The big mistake my co-founder and I made were we were too careful on how we spent it and we should have taken more risks. None-the-less if you spend other people’s money more wisely, not only are they likely to give you more, but they are also more likely to give you more for future businesses.

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Ms. Ghennipher @Ghennipher

4 years ago

@hasantoxr Send

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Ms. Ghennipher @Ghennipher

4 years ago

@Matt_Wolach ICP

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Ms. Ghennipher @Ghennipher

4 years ago

@alischwanke @LinkedIn This looks like a great resource

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DAN KOE @thedankoe

4 years ago

If you want to see a drastic improvement in the quality of your work, work less. And when you aren’t working, do things that keep your attention from floating to work related tasks. (Source: me, psychology, ancient wisdom, the worlds greatest artists, thinkers, and visionaries)