clo @hermitcraab

25 | senior talent exec @ newgen manchester Joined January 2015

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NewGen Agency @TheNewGenAgency

3 months ago

The same pieces of content, reimagined for two very different audiences, 137,700,000 organic views. Utilising strategic distribution that brings Amelia’s well-loved content to existing and new audiences that resonates on the platforms they call home. Swipe for the results…

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NewGen Agency @TheNewGenAgency

3 months ago

While the Women's team are rewriting history this UEFA Women's Euros, we're entering a new era of football fandom together with @PepsiCo, driving the cultural conversation. Introducing the Pepsi Fan Playbook - made for social, built for this summer, and brought to life by the…

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NewGen Agency @TheNewGenAgency

3 months ago

Campaign #1: KFConsole. Gaming just got finger lickin’ good. During lockdown, restaurants were shut and the gaming world was booming. So we helped KFC drop the one thing no one saw coming: A gaming console that cooks your chicken. The KFConsole wasn’t just a PR stunt — it was…

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NewGen Agency @TheNewGenAgency

3 months ago

Campaign #2: Overwatch 2 – Global Takeover Enter John Cena. We instigated a global takeover of creator streams. By hacking streams, creators across the globe were left wanting to know who was causing it all. We used celebrity endorsement by bringing John Cena into the launch…

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NewGen Agency @TheNewGenAgency

3 months ago

Campaign #3: Pepsi Cherry Ring Popper 🍒💅 When Pepsi MAX set out to localize its summer strategy and connect with Gen Z women, we saw an opportunity to turn a pain point into pure pop culture. Long nails + fizzy cans = a daily struggle. So, we made a fix: The Cherry Ring…

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NewGen Agency @TheNewGenAgency

3 months ago

Campaign #4 : Revolut x Sidemen - Defy Expectations. Banks don’t usually speak Gen Z. But with the Sidemen, a global creator group with over 33.9B views, we made banking not just relevant, but actually exciting. Our goal? Drive app installs and registrations. Our approach?…

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NewGen Agency @TheNewGenAgency

3 months ago

10 points if someone can explain what on earth was Sam doing at the end of this video. Seriously. We’re lost. 😂 From filmmaking to YouTube streams and unexpected animation detours, this lot had very different plans 10 years ago. They may not have a linear career path but one…

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NewGen Agency @TheNewGenAgency

3 months ago

Campaign #6: Samsung Odyssey Cup To launch the OLED G9 and position Samsung as a leader in the gaming monitor space, we brought together over 100 creators for The Samsung Odyssey Cup. The $100,000 Fortnite tournament was built around community, competition, and creator-led hype.…

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NewGen Agency @TheNewGenAgency

3 months ago

A decade ago, creators were bedroom vloggers. Today, they’re global brand-builders. We’ve seen the industry evolve fast. Algorithms have changed. Platforms have exploded. But some lessons? They’ve stood the test of time. Here are 5 truths we keep coming back to 👇 1. The best…

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NewGen Agency @TheNewGenAgency

3 months ago

CAMPAIGN #8 - Porsche x Gran Turismo Esports Tournament 🏁 To celebrate Porsche’s 70th anniversary, we didn’t just look back, we accelerated forward. Our mission? Bring Porsche to the heart of gaming culture. The result? A creator-led, community-powered esports tournament…

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NewGen Agency @TheNewGenAgency

3 months ago

Next up on our campaign countdown is the Iconic Pepsi MAX Corner Shop 🥤 To celebrate the launch of Pepsi MAX’s brand-new look, we took to the streets to create an out-of-the-ordinary activation that celebrated both creators and the community. From London to Manchester, we…

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NewGen Agency @TheNewGenAgency

3 months ago

OG Spotlight: Kieran Commercial & Ops Director • 5.5 years in • Can name a film from the first 5 seconds of the soundtrack 🎧 Kieran’s been here since the Kairos days, starting as a Campaign Exec and levelling up through account management, team leadership, and now overseeing…

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NewGen Agency @TheNewGenAgency

3 months ago

We’ve always done gaming. We started 10 years ago with a creator Q&A on YouTube, sponsored by Opinion Outpost. No frills. Just ideas, energy, and a foot in the door 🎮 Now? Stream takeovers, global creator rollouts, and John Cena as the face of a multi-platform campaign for…

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NewGen Agency @TheNewGenAgency

3 months ago

🎮 10 Years in Gaming...and Everything Has Changed. When we started working in gaming, it still lived in its own corner of the internet. Fast-forward a decade, and it’s everywhere: shaping music, fashion, entertainment, and the way communities form online. We’ve spent the last…

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NewGen Agency @TheNewGenAgency

3 months ago

Sometimes… sometimes we jump on TikTok trends 🤷🏻‍♀️. For the rest of the time, we start them. We love being out here launching global creator drops, flipping brand briefs into culture, and making TikTok history (looking at you, Angry Birds 👀). Holy frickin airball, indeed.

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NewGen Agency @TheNewGenAgency

3 months ago

To celebrate 10 years of NewGen, we’re counting down our Top 10 Campaigns. Kicking off with #10: Heinz S.O.S. Tomatoes 🍅 Fortnite storm. Faster shrink. Crops in danger. Players had to save them — and IRL soil too. 🎮 +100M reached 💥 $14M earned media 🌱 1 player = 1 sqm soil…

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Tom Leese @TomLeese

4 months ago

Time for some @PlayRematch early access with the 🐐 team - 6pm on my Twitch! Download the game here - bit.ly/TomLeese_Remat… #RematchEAT #Ad

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Spencer @Huge_Gorilla

4 months ago

6PM I'll be on @PlayRematch for an early access tournament with the boys, going to be fun 😁 🔗 Download - bit.ly/HugeGorilla_Re… #RematchEAT #Ad

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𝖘𝖆𝖒𝖒𝖎𝖊 🍂🧸❤️‍🔥 @bulbasammie

4 months ago

best weekend celebrating my fav girlie’s hen do!!!! 3 MONTHS TO GOOOO 🩷🩷🩷

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Harry Hesketh @HarryHesketh

4 months ago

Lads, @PlayRematch is out now, and I'm representing the UK as el capitano for the #RematchEAT tournament. Come support me and the lads tomorrow on twitch.tv/harryhesketh #AD