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Steve Ward @steve_p_ward

Helping SMEs and IT/Tech and Service companies transform, perform, and grow with exceptional strategic marketing. epitomise.co.uk Northampton Joined May 2009
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Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

4 years ago

Avoid wasting your limited budget and resources by ensuring your marketing is aligned to the target markets that will bring your success. pos.li/2jo71i #Segmentation #Positioning #Targeting #STP #STPMarketing

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

4 years ago

With less than 1% of Google searchers clicking on something on the second page being on the first page is important. We have written a blog on creating and executing a winning SEO marketing strategy. I hope it is of value. pos.li/2ieqk4 #SEO #digitalmarketing

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

From speaking to hundreds of different companies, we have captured 25 common marketing mistakes and included quick-fix tips to avoid them: pos.li/2hxv2r Are there other common marketing mistakes we have missed? #digitalmarketing #marketing #strategicmarketing

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

Although the festive period will be different this year, I hope you are still able to enjoy it and find time to be with friends and family even if it is over video. Wishing my LinkedIn friends a healthy, happier, and prosperous new year. Best wishes.

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

As you are considering your 2021 marketing plan, our 30-page guide will help you to develop marketing strategies and practices to generate more quality leads, opportunities and sales. pos.li/2hbwym #digitalmarketing #marketingstrategy

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

#Marketing smells fishy 🐟! * Fish in the wrong pond, you will not catch the right fish * Understand the needs of the fish, to use the right bait * A fish needs to be able to see a juicy worm to be attracted to it * You need the right tools & approach especially for larger fish.

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

Strategic portfolio management? Ensuring the trajectory of your Question Marks ❓ turning into Stars 🌟 and eventually becoming Cash Cows 🐮 is sustained? Current market changes can rapidly see offerings unexpectedly switch trajectory towards those Dogs 🐶. #marketingstrategy

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

🚀 The #strategicthinking that the Ansoff matrix encourages has never been more prevalent. A simple model but vital for many to survive and prosper. 🚀 Will you need to add pink or blue or even take the step of moving into the green? pos.li/2gbs4e #strategicplanning

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

Use data to guide decisions. For example, if we look at people searching in the UK on Google for a ‘VOIP Company’ search volumes have grown from 40 searches in Feb to 140 in May and 90 in June. Marketing in uncertain times: pos.li/2g884q #voip #trends #remoteworking

Steve Ward retweeted
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Epitomise Limited @Epitomise_Ltd

5 years ago

🔃 Syndicating your content, a good or bad idea? From an #SEO perspective, unless you are careful and secure the permission of the third-party sites to use canonical tags or NoIndex then it is likely to be bad idea. Do you agree? pos.li/2g6se8 #contentmarketing

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

On average 26% of #marketing budgets are spent on #contentmarketing, are you repurposing yours? If your marketing spend is an average 8.6% of your company’s revenue, that is a lot of money. This alone is a compelling reason for repurposing your content. 🚀pos.li/2g6hzv

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

This 30-page guide will help you consider and select the right digital marketing strategies to secure new client opportunities. It includes tried and tested strategies, approaches and tools. pos.li/2g3205 #digitalmarketing #business #marketing

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

Our 'Marketing in uncertain times, Review your 3Ms' blog looks at some of the factors to consider in each of the three areas (Market, Message and Media) as you consider what the 'new normal' may mean for your business. pos.li/2fs4jo #marketing #business #strategy

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

5 years ago

One of my lock down coping/distraction strategies has been to keep busy on items that will be beneficial to the future. One example is the new 15 Digital Marketing Strategies Guide. How have you used your tiime? pos.li/2fryom #marketing #business #digitalmarketing

Steve Ward retweeted
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Epitomise Limited @Epitomise_Ltd

5 years ago

Adjust, survive and thrive as you exit lock down - Free online marketing & growth strategies 2020 check up. Instantly receive your free 20-page Health Report which is full of tailored hints, tips and best practices. pos.li/2fr1c2 #marketing #business #strategy

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

6 years ago

Put simply a strategic #marketing plan establishes clarity on your business aims and details considered and prioritised strategies to achieve them. We have many #planning options with an entry plan starting at just a day and held over Skype. pos.li/2f6e0i

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

6 years ago

A lot of marketers are creating and sharing #content without really knowing how effective it is. However, if you approach content marketing with a clear strategy, you can run a highly scalable and successful content marketing campaign. pos.li/2f3cj5 #contentmarketing

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

6 years ago

Use triggered goals and intelligently use Analytics ABC data so you know what elements of your #digitalmarketing are creating your conversions and which areas are under-performing and require adjustment or are over-performing so you can double down on them pos.li/2f285q

Steve Ward retweeted
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Scorchsoft @scorchsoft

6 years ago

I won the British Bench Press Champs! U74 Senior men's, 1st Place (gold). I did not expect to win, but it looks like it played out my way on the day! Very pleased! #britishchampion #benchpress #bench #britishpowerlifting #britishgold #britishgoldmedal #powerlifting #sbd #a7 #74kg

Steve Ward retweeted
Epitomise_Ltd Profile Picture

Epitomise Limited @Epitomise_Ltd

6 years ago

Don't be tricked in seeking comfort in the status quo - no one wants to end up like Blockbuster. Flourish and thrive in a digital world with an online portal: pos.li/2ex0tg #onlineportal #webportal #customerportal #employeeportal #selfservice #supplierportal

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