Steve Bowling @stevenbowling
http://t.co/8bxusd2F Cincinnati, OH Joined May 2010-
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NEWS: There's no denying it: the way we work has changed dramatically. It's why we're launching #HowToGoPro, a podcast making room for fresh conversations on modern agency life & paving your dream career path. Our 1st episode drops 9/22 — bit.ly/3UeLnsR
THIS WEEK: How do you build (or re-build) team resilience amidst trauma, like the pandemic? This week, @meredithwhitney heads to @ConsciousCap's annual summit, sharing out-of-the-box techniques for building strong, trusting teams. Tix here — bit.ly/3Pq53GP
TREND NEWS: At last, we’re seeing the fall of ‘blanding.’ What’s on the rise? “A magnetic attraction to what will make you feel good,” @LPK Creative Dir. @meredithwhitney tells @Canvas8. “Businesses are selling joy, and right now, we’re all buying it.” — hubs.li/Q01hbNb70
FIRST LOOK: Our design work strengthens @corona's most revered & recognized assets, symbolizing premium craft & deep heritage — bit.ly/3yarPLY
BREAKING: @NewRiff sweeps up 10 medals at the prestigious @SFWSpiritsComp — lpk.com/latest/2022/04… Photo by Jeremy Kramer #spiritsbranding #bourbon
POV: Here's the trouble with traditional #validation methods: they test what people say, not what they actually DO. "Concepts are tested in an imaginary world where consumers over-idealize their wants & needs," says @ESillies. Read on — bit.ly/39UhuqZ
POV: In a world plagued by anxiety & distrust, #design can help improve the human experience."The presence of beauty is a good thing," says Nathan Hendricks. "To our nervous system, it feels like nourishment." _ bit.ly/3r60O8f #creativity #beauty #humanexperience
GIG ALERT: we're hiring (remote, full-time) roles across our creative, strategy, innovation & client engagement practices. Head here for more details, a glimpse inside life at @LPK & our easy application process — bit.ly/2lHyFrq #hiringnow #agencyjobs #remoteworklife
When @cincylibrary launched its rebrand, it signaled a new era of connection & community—one that would quickly be tested by the challenges of the pandemic. Watching #CHPL navigate the crisis & serve as a place for #MindsOfAllKinds has been nothing short of inspiring. Congrats!
When @cincylibrary launched its rebrand, it signaled a new era of connection & community—one that would quickly be tested by the challenges of the pandemic. Watching #CHPL navigate the crisis & serve as a place for #MindsOfAllKinds has been nothing short of inspiring. Congrats!
Innovators, establishing your group within a larger org? Don't skip this often-overlooked step, says @KnewNewNeu — bit.ly/3updl8v #innovationculture #innovate
LISTEN: Are we moving into a post-pandemic world? What's coming next & how do we adapt? @futureglimmer reflects on the ways Covid changed us & what the future holds w/ @clccicchinelli on the #SecretIsYou podcast.
LISTEN: Are we moving into a post-pandemic world? What's coming next & how do we adapt? @futureglimmer reflects on the ways Covid changed us & what the future holds w/ @clccicchinelli on the #SecretIsYou podcast.
GIG ALERT: We're in search of our next creative rockstar. Have a way with words? Learn about our Copy Director role in @LPK North America and apply here — bit.ly/2lHyFrq #agencyjobs #careeropportunity #copywritingjobs
In recent years, a new set of fresh, agile & often digital-first brands have emerged, challenging #HeritageBrands to behave differently. We asked 9 of @LPK's brand-builders for their advice on how legacy players can evolve, flex & thrive in a new era — bit.ly/3xGnZJD
Heritage brands: the ones that harness the most powerful elements of their past to drive forward. "@Titleist is a brand that golfers have trusted for generations," says Nathan Hendricks. "We're building on that foundation every time we innovate Pro V1." — bit.ly/2MrfJKy
The lay of the land looks quite different for today's CPG brands. @mwintrob's Next-Gen CPG Playbook outlines the new, not-so-obvious strategies for brand growth — bit.ly/2WN8kbt #cpgindustry #cpgbrands #growthstrategy
Where do heritage brands stand—and where do they go next? On 4/29, join the leaders of some of today's most iconic heritage brands like @MDLZ, @GlenfiddichSMW & @JMSmuckerCo for a candid discussion on the way forward — bit.ly/2R87F0E
FREE TOOL: How powerful is your B2B brand? See how you stack up w/ our Modern B2B Scorecard — bit.ly/3sTxIJW #b2b #b2bbranding #b2bsales
NEW: How Branding Became Key to the Modern B2B — bit.ly/3sTxIJW #b2b #b2bmarketing #brandstrategy
"Customer experience is about un-complicating the needlessly complicated," says Josh Belcher. If you missed his @cintrifuse talk on cultivating CX breakthroughs, catch up here — bit.ly/3lOSA27 #CX #CXstrategy #customerexperience
NEW on @Entrepreneur's Action & Ambition Podcast w/ @AndrewMedal: how to nurture your creative culture mid-pandemic. Listen — bit.ly/2NGNsk7 #creativeculture #podcasts #covidstrategy
Kobby Parker @snrkobbyparker
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Steve @SteveFFFL
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