Twelve & Done @12andDone

@sudiptabiswas93 asking one specific question instead of pitching is smart. the answers also end up telling you which problem is actually worth building around.

@alexsofroniev the lost-quotes line is the whole thing. nobody switches away from a tool that quietly fixes one annoying thing every day.

the founder post kit starts from the other end. bring what happened that week, pick one of 30 shapes to fit it. €19 with FOUNDER19 until mon 26 oct, €29 after (ex vat): twelveanddone.gumroad.com/l/founder-post… sampler, pay what you want: twelveanddone.gumroad.com/l/founder-post…

a template can give you the brackets. it can't give you tuesday. the customer who asked the same thing for the third time. the screen they got stuck on. the exact line they used on the call.

most founder linkedins only wake up twice. the launch post. the raise post. months of building in between. nothing on the page. buyers only ever see the spikes.

the kit is built around that. record two minutes, run the prompt, edit for five. 30 post shapes and a 4-week plan. €19 with FOUNDER19 until mon 26 oct, €29 after (ex vat): twelveanddone.gumroad.com/l/founder-post…

most founder posts get written at the keyboard. late. after everything else. that's where the hooks and the lessons creep in. the same founder walking back from a sales call says it in two minutes. plain. with the exact line the prospect used. nobody hits record.

most founders don’t need another call about their content. they need twelve posts a month that still sound like them. in a doc. skim it, approve it, done. no calls. still runs the week they’re shipping.

we wrote down the shapes behind these posts. 30 of them, a voice-note prompt and a 4-week plan. €19 with FOUNDER19 until mon 26 oct, €29 after (ex vat): twelveanddone.gumroad.com/l/founder-post… 5-shape sampler, pay what you want: twelveanddone.gumroad.com/l/founder-post…

the support inbox has better posts in it than the drafts folder. a customer asks the same thing for the third time this month. in their own words. sharper than anything on the homepage. it goes in the backlog. six weeks later the feed gets a release note.

You can usually tell when a founder has handed their LinkedIn to someone who wasn’t there for the rebuild. The places drop out. The odd phrases get smoothed over. Every post ends on a neat little lesson. Their buyers pick up on it long before they do.

Most founders aren’t short on opinions. They’re short on the six quiet hours it takes to turn a week of decisions into posts that still sound like them. Skip those hours and the feed goes quiet. Rush them at midnight and it starts sounding like someone else wrote it.

@jimmy_dj_c super interesting Jimmy nice content am following 💪

The vast majority of LinkedIn posts are recycled content from previous posts or elaborate look at me posts, it's time to be different and effective.