There's a tradition of film directors and studios congratulating each other for beating their box office records. A THREAD. 1/11: In 1977, when STAR WARS beat Jaws to become the highest-grossing movie ever, Steven Spielberg took out the below ad for George Lucas in @Variety
207
11K
58K
0
4K
Download Image
2/11: In 1982, E.T. beat Star Wars' record and Lucas returned the favour and took out the below ad for Spielberg.