zik @AULIOFF
hello there Joined April 2018-
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Gua sempet bikin app buat tuker2an voucher. Aplikasi ini gagal total. Here's what I learned: 1. Indo F&B businesses don't want a tech product Waktu gua interview merchant, semuanya bilang hal yang sama: “Menarik nih, boleh dicoba.” Tapi pas app-nya udah jadi, ternyata mereka gak peduli sama sekali. Bahkan ada yang minta dikasih insentif (dibayar) biar pake aplikasi kita. Bukan kita yang dibayar merchant, tapi kita yang membayar merchant. Tapi ya…merchant maunya gratisan, gak mau bayar. So kalo merchant gak mau bayar, how to get revenue? Mau ga mau, kita charge lewat komisi. Contohnya, kalo ada user yang transaksi IDR 100k karena aplikasi kita, kita ambil 2%. Makes sense kan? Tapi artinya, tiap transaksi cuma dapet Rp2.000. Untuk dapet Rp1 miliar revenue, kita butuh 500.000 transaksi. Dan itu berarti ratusan ribu user dan ratusan merchant, which means harus bakar duit gila-gilaan. Gue harus pusing & kerja keras selama itu, buat revenue yang ga seberapa. It's just not worth it. 2. Consumers don't need another rewards app Reward apps are one of those things people say they want, but never actually use. Pas kita launch beta, banyak orang download karena gimmick “free voucher tiap hari.” Tapi yang benar-benar redeem? Dikit banget. Dari 100 user, maybe 12–20 orang yang redeem per minggu. Dengan komisi Rp2.000 per transaksi, total revenue paling Rp40.000. Kocak kan? Mending jualan tempe goreng cuyy. Dan masuk akal kenapa: Orang udah punya terlalu banyak pilihan tempat makan. Rewards app dengan 15–20 merchant gak akan menarik. Kalo mau, kita harus punya ratusan merchant sejak hari pertama, dan itu cuma bisa kalau kita bakar duit. 3. Kesalahan gua: fokus ke hal yang salah Pelajaran ini cukup painful, tapi jujur sepenuhnya bisa dihindari. Gua harusnya bisa tahu ide ini gak bakal jalan dalam 2–3 minggu, bukan setelah 6 bulan kerja. Kesalahan gua: too much building, too little thinking. Tahun lalu gua lagi semangat belajar desain & product, bisa berjam-jam ngulik UI di Figma. Harusnya gua spend more time on thinking about the business. Ujungnya, customer cuma peduli sama satu hal: apakah produk lo valuable & solve a real problem. Good design helps. But it’ll never save a bad business idea.
Gua sempet bikin app buat tuker2an voucher. Konsepnya unik — tiap hari user dapet free reward dari resto/café. Bisa langsung dipakai, atau dituker sama orang lain lewat social feed. Udah partner sama 15 merchant di Jaksel. Namun, aplikasi ini gagal total.
Adding subtitles to my photos
NOOOOOOOOOOOO
KONYOOLLLLL
free blue fonts for your next project:
This is dangerous but looks awesome
Halo guys, aku mau sharing proses rekrutmen MT Paragon Tahapan: 1. Administrasi 2. Asessment 3. Online test + interview tertulis 4. Interview awal (HR) 5. Interview pendalaman (opsional) 6. Interview akhir (BOD) 7. MCU + offering 8. Onboard penjelasannya bisa buka thread ya
OMG LOOK AT THEIR VISUALS!
kapan lg berdoa massal di coachella. wali doang nih boy yg bisa
Anak teknik bisa tembus kerja di global consulting firm? Bisa, asal latihan interview 100x (50 jam+) ☠️. Kalau mau pindah kerjaan, industri, atau bahkan pindah negara biar bisa #KaburAjaDulu, skill interview penting banget untuk dilatih, karena kadang kesempatan berharga ga datang dua kali. What I wish I did in my 20s. Thread 🧵.
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