It's Day 40 of 365.
And yeah, we have had a crazy frenzy of letters, and learnings in the last 40 days.
So I decided to do something similar to what I did on Day 30, Letter 30.
Letter 40 of 365 is live.
Read it, learn from it, and work with it.
[Link in the comments]
The biggest myth in business is that trust has to be slowly earned.
Wrong!
Trust is engineered - deliberately, strategically, and often invisibly.
The best brands in the world (Apple, Nike, even your local bank) don’t ‘earn’ trust.
They create the conditions for you to hand…
Plato said, ‘the beginning is the most important part of the work.’
Most marketers ignore this.
They think the ad is the beginning- but the real beginning is the message.
Ads amplify...
They don’t persuade.
Letter 38 unpacks why without the right foundation, every…
Only 1% of global funding in the blockchain industry comes into Africa.
We intend to change that with Based Founder's Fellowship - Africa, alongside:
@a16zcrypto@1confirmation@ElectricCapital@lavavc_
Ogilvy once said: ‘You cannot bore people into buying.’
And I’ll add this...
You also can’t convert them all at once.
Letter 37 shares the 1% rule of messaging.
It's live!
[Link in the comments]
Did a test with my last letter.
I decided not to post about the letter even after I sent it this morning😂
Yes, letter 36 of 365.
Why?
Because I wanted to track correctly how many people open the emails without me saying anything here on X.
Well, that's why I didn't post.…
People don’t buy because of what you say...
They buy because of how their brain hears it.
Letter 35 is your crash course in selling with words the way behavioral economists would teach it - not how some copywriters or marketers would.
It's live!
[Link in the comments]
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