Aurora Strategy Global @Aurora_Strategy
Our experienced team of public affairs professionals are ready to help make sure your message is heard by government, stakeholders & the public RT ≠ Endorsement aurorastrategy.com Toronto, Canada Joined November 2011-
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🔍 Public affairs isn’t just about visibility—it’s about building durable, values-based relationships. #AuroraStrategy #PublicAffairs #TrustBuilding #StakeholderStrategy
💼 Canadians continue to hold high expectations for the role of business in society. #AuroraStrategy #PublicAffairs #GovernmentRelations #InstitutionalTrust #StrategicEngagement
📰 Reacting to headlines is a temporary strategy. Leading the narrative is a long-term play. In government relations, public relations, and corporate communication, success comes from owning your story—before someone else defines it for you.
📢 Your communications strategy shouldn't be rigid—it should guide you through change, not hold you back. That’s why the best messaging frameworks act like a compass: they help teams navigate crises, media opportunities, and policy shifts without losing their voice or values.
🏛️ Want to influence public policy more effectively? Start by refining your approach to engagement.
📢 Crafting a strong message is only part of the job—keeping it aligned across platforms and teams is where the real work begins.
📊 Even a solid communication strategy needs to evolve with your audience and context. #AuroraStrategy #StrategicCommunication #MessageClarity #CommsStrategy
📉 In today’s fractured media landscape, trust is hard to earn and easy to lose. 🔗Source: edelman.com/trust/2025/tru… #AuroraStrategy #StrategicCommunication #MediaTrust #PublicRelations
⚠️ Crisis communication isn’t about spin—it’s about speed, clarity, and trust. If you’re scrambling to respond without a plan, you’re already behind. Crisis readiness allows you to control the narrative when it matters most—and emerge with your credibility intact.
🤝 True stakeholder engagement means more than checking a box—it’s about building mutual understanding and credibility. These three tips can help: 1️⃣ Start early 2️⃣ Align your messaging with shared values and concerns. 3️⃣ Follow up #AuroraStrategy #PublicAffairs
🧭 Whether you're seeking trust, alignment, or smoother implementation, stakeholder engagement should be more than a checkbox. Clear goals help shape your message and timing. Are you working to build long-term trust or rally support around a single issue? #AuroraStrategy
📢 Great communication doesn’t mean saying the same thing forever—it means staying true to your core, even as your audience and context change. #AuroraStrategy #StrategicCommunication #MessageDiscipline #MediaStrategy
🏛️ Strategic government relations isn’t about pushing for the perfect outcome—it’s about understanding what’s possible within real-world policy constraints. Progress often happens in steps, not leaps. 💡 #AuroraStrategy #GovernmentRelations #StrategicAdvocacy #PolicyStrategy
✉️ Journalists get hundreds of pitches—yours needs to stand out for the right reasons. Here are a few tips to sharpen your outreach: ✔ Lead with a compelling subject line tied to current news. ✔ Personalise your message. ✔ Include a strong data point or quote up top.
📬 For many journalists, inboxes are flooded—100+ PR pitches a day isn’t unusual. This means your press release needs more than a catchy subject line. It needs relevance, timeliness, and a clear public angle. #AuroraStrategy #PublicRelations #MediaStrategy #EarnedMedia
📢 In a 24/7 media landscape, it's tempting to respond only when things go public. But strong PR is built on trust, not just crisis control. Is your current communications strategy focused on short-term issues or long-term positioning? #AuroraStrategy #PublicRelations
🤝 Stakeholder engagement is not a press release—it’s a relationship. If your strategy only kicks in when a decision is made or a problem arises, you're missing the real value of early and ongoing engagement. It’s in the quiet moments that trust is built. #AuroraStrategy
⚠️ In public affairs, silence doesn’t equal neutrality—it often equals exclusion. This quote is a sharp reminder that if you're not proactively shaping the conversation, you may end up reacting to decisions made without you. #AuroraStrategy #PublicAffairs #PolicyInfluence
As the U.S. ramps up tariffs, Canada is strengthening its trade relationship with Mexico—sending senior cabinet ministers to build economic and energy ties. 🤝 👉 Dive deeper into the Politico article: politico.com/news/2025/08/0… #AuroraStrategy #GovernmentRelations
🧾 In the Canadian policy process, much of the real influence happens during early stages—like consultation papers, committee discussions, and regulatory reviews. By the time legislation reaches Parliament, the window for meaningful change is often narrow. #AuroraStrategy
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