bcm agency @BCMagency

Cognitive Marketing for B2B - understanding your B2B customer for business growth bcmagency.co.uk East, England Joined October 2014

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bcm agency @BCMagency

2 years ago

Many marketers & business owners have had poor experiences working with agencies that have promised everything & delivered nothing. This makes the budget conversation hard & is why the agency/client relationship is key to success. [email protected] #b2b #marketingstrategy

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bcm agency @BCMagency

2 years ago

We're in a tough climate and dependent on a number of factors. So how about if you worked with a #B2B #marketing agency that could evidence greater #marketingproductivity using a #cognitive approach without needing to increase your existing marketing budget?

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bcm agency @BCMagency

2 years ago

We hear a lot about storytelling these days, and narrative. This often makes it sound like fiction when the opposite is true. Your story needs to be authentic, emotionally-charged (as only 5% of the buying decision is truly rational) and above all CONSISTENT. #marketingstrategy

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bcm agency @BCMagency

2 years ago

Whilst the principles of B2B Marketing have remained unchanged (see here: bcmagency.co.uk/contentfiles//…),) how people buy & indeed who makes the decision to buy is changing. Contact us for a no-obligation conversation as to how your #b2bmarketing could get you better results.

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bcm agency @BCMagency

2 years ago

BIGGEST reason marketing fails... Is the B2B Marketing Disconnect. Yep, it still exists & in a number of guises. If things aren't adding up internally, you can be sure that it isn't adding up to the outside world either. #construction #itpaystobecognitive #b2bmarketingstrategy

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bcm agency @BCMagency

2 years ago

By clearly articulating why you are the better option to help ideal clients, over the competition - who are failing to get this across - you can productively grow market share. #constructionindustry #b2bmarketing #itpaystobecognitive #constructionmarketing #b2bmarketingstrategy

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bcm agency @BCMagency

2 years ago

It's hard out there in Constructionland - but you're not going to cut through the noise, rise above the competition, or get outstanding return on your marketing investment by relying on generalists #construction #b2b #itpaystobecognitive #constructionmarketing #marketingstrategy

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bcm agency @BCMagency

2 years ago

Here at BCM, we're all about delivering productive marketing for construction sector companies. #constructionindustry #b2bmarketing #itpaystobecognitive #constructionmarketing #b2bmarketingstrategy

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bcm agency @BCMagency

2 years ago

In recognition of Mental Health Awareness week and the focus on anxiety, the BCM team were given a few hours during their working day last week to do an activity that helps their mental health. #meantalhealthawarenessweek #anxietyrelief #agencylife

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bcm agency @BCMagency

2 years ago

Understanding your audiences, segmenting & targeting to land timely messages, & aligning marketing efforts with business strategy. This is #Cognitive #B2BMarketing. It's what we do. And it's why our construction clients trust us to cut through the noise & elevate their voice.

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bcm agency @BCMagency

2 years ago

Doesn't everyone feel better thanks to the nice weather we've seen lately?! The construction sector certainly does! The ONS reported an estimated 2.4%⬆️ in terms of volume output in Feb. Largely thanks to repair, maintenance & new build work, but also due to the better weather!

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bcm agency @BCMagency

2 years ago

According to Statista, UK businesses are predicting their marketing spend to grow by more than 10% in the coming 12 months. This is encouraging news & signifies a shift in mindset about the #strategic importance of #B2Bmarketing. It's what BCM's passionate about. #B2B #Cognitive

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bcm agency @BCMagency

2 years ago

Building materials companies have had it tough; the rising cost of materials, increased freight charges, Brexit taxes. We're proud to have worked with #buildingmaterials clients over the years who have #sustainability & #innovation at the core of all they do. #B2B #cognitive

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bcm agency @BCMagency

2 years ago

The trick is balancing the long and the short; everyone jumps onto lead gen activity in lieu of brand building when markets are down, but the latter has been proven to offer a greater brand & lead gen return. #B2Bmarketing #itpaystobecognitive #marketingstrategy #construction

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bcm agency @BCMagency

2 years ago

In the world of #B2Bmarketing, building strong segmented relationships is key. The size of your database becomes less relevant, the quality of it and knowledge you have about the individuals and companies within it is key. [email protected] #cognitivemarketing #b2binsights

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bcm agency @BCMagency

3 years ago

Wishing everyone a very Happy Easter from the BCM Agency team. #HappyEaster #Easter2023 #B2B #Marketing #cognitivemarketing

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bcm agency @BCMagency

3 years ago

Working with #construction & #building material clients, we know that B2B marketing comms can be an area for improvement. This is why we focus on research & market insight to really understand your customers. #cognitivemarketing #b2bmarketing #segmentation #construction

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bcm agency @BCMagency

3 years ago

You cannot underestimate the power of communication. Our cognitive approach to #B2Bmarketing enables you to do this, more productively, without needing to increase your marketing budget. [email protected] #cognitivemarketing #marketingstrategy #brandawareness #b2binsights

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bcm agency @BCMagency

3 years ago

We have been listed as number 7 in the top 10 rising stars in B2B Marketing's latest benchmark report! Congrats to all the BCM team, whose hard work & passion for doing B2B marketing properly has made this achievement possible 🙏 #B2Bmarketing #itpaystobecognitive #recognition