A scientifically proven method to get advanced at writing is here...
Read your copy out loud!
Studies have shown reading out loud helps to clean up your prose so you can better communicate what you mean.
Every time you write a copy, read it out loud and ensure it's winning. 😉
Want more clicks in your copy?
Play with your CTA in copy.
---> Instead of "Shop now" use "I want it!"
---> Instead of "Get gift" use "Grab the Goods"
---> Instead of "Learn more" use "I'm interested, show me more!"
Make them more interested and impossible to not click.
Switch technical terms for benefits.
- Portable media player → 1000 songs in your pocket
- Waterproof phone case → Stress-free pictures at the beach
- 25 GB of cloud space → All your files in one place
People don't buy technical terms.
They buy benefits.
One of the most important things for copywriters is
Building a promising swipe file....
Filling your swipe file with a bunch of professional copies is a great way to improve in copywriting.
Next time you're writing a copy,
Take a peek at your swipe file!😉
Use the feature → benefit → outcome thought process.
Example:
Feature: Play Station 5.
Benefit: Get the best gaming experience and download whatever game you want.
Outcome: And never worry about not having enough space to download the game you want.
This copy converts.
Copywriting Tip:
Use broken sentences in your copy.
Start sentences with words like "and” or "but".
It's easier to read.
And easier to understand.
But more importantly:
It makes them keep reading.
This tweet is an example ^^^
Make them "feel" your copy
Sensory experiences key directly into our memories, and memories trigger emotions. So sensory language can evoke the *feeling* of using a product. What sights, sounds, smells, textures or tastes could your copy evoke?
Copywriting Tip:
Make your copy fun to read.
- Add personality
- Tell (appropriate) jokes
- Tell stories
- Write like you talk
Fun copy is engaging.
Engaging copy sells.
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239 Followers 201 FollowingCopywriter, Content Marketer, Content Design
SaaS, B2B, Start-Ups
Believe in sharing knowledge, so if you have a question, please ask.
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