Brand Programming @BrandProgramm
Brand Programming: A new way of thinking to guide brand management in the digital age. Developed by Jeroen de Bakker & Mary Hoogerbrugge brandprogramming.nl Amsterdam Joined April 2010-
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New post Brand Programming blog :: 'Co-creation is a mind-set" :: brandprogramming.com
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Back from a Brand Programming session at Nyenrode Business University with extra attention for emerging value proposition & domain ownership
Looking forward to Brand Programming session today at a big coffee brand manufacturer :-)
New blog post about mobile marketing. ''Missed opportunity" :: brandprogramming.nl/2012/10/07/mis…
Today. A Brand Programming session with an owned media workshop at European Institute for Brand Management.
"Spread the Word" new post for Brand Programming blog :: brandprogramming.nl/2012/05/16/spr…
Interesting presentation about the future of mobile media :: tinyurl.com/c86sgkc
New column by Mary Hoogerbrugge about brand building during times of economic downturn... 'A No-brainer' :: brandprogramming.nl
September next a new EURIB master program 'Brand Management in 6 Days' starts, including a Brand Programming session :: imgur.com/FkkbJ
New blog post "The Best Job in the World" :: brandprogramming.nl/2012/01/20/the…
Interesting item on television with Mary Hoogerbrugge in 'Nieuwsuur' yesterday evening about the Effie Awards (Dutch) - tinyurl.com/6x522au
New column about branding & digital media :: "The Perfect Marriage" :: brandprogramming.nl
New blog post :: "The Long Haul" by Mary Hoogerbrugge :: http://www.brandprogramming.nl
New post about strong brands in the future :: brandprogramming.nl/2011/06/22/str…
New post :: Sander van Meurs’ thesis about the role of brand utilities on building strong and sustainable brands :: tinyurl.com/2wuxb9k
RT And deserving it... @leeclowsbeard The magic lies not in getting attention, but in keeping it.
New post on blog.... Attention must be earned :: tinyurl.com/6xh6kvh
Online advertising overstijgt nu de markt voor tv reclame, aldus Deloitte online adspend study 2010.
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