CanadianProgrammatic @CDNProgrammatic
We're Canada's largest source of fully transparent premium programmatic media. And the most fun with programmatic you've had all day. cpm.tc Canada Joined April 2014-
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CanadianProgrammatic retweeted
"Denny's on-fleek pitch to millennials: DreamWorks and Sriracha." #headlinesthatmakepeopleover35feelold ow.ly/MD0Ct
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What Is Programmatic Buying? How does the ecosystem work? bit.ly/1FNoMaU by @ChrisPatheiger via @ReduxMedia
Programmatic pre-roll: Can your creative keep up with the need for instant gratification? goo.gl/1uROm6
IAB says mobile cannibalizes other media. This shouldn't be a surprise to anyone within 50ft of a 2015 mktng budget. goo.gl/Afffz4
Tips for getting the most out of your RTB budget (starting with 'being realistic'): goo.gl/g8i0hP #programmatic
The beginners' guide to programmatic marketing for B2B: goo.gl/IoIBnk
UI fatigue: The need to centralize programmatic access. goo.gl/MlPK57
Programmatic ad spend in Europe jumped 250% in 2014: goo.gl/OA1pNl
Mobile, native, programmatic: 3 disruptive trends hitting a screen near you. goo.gl/wxyAAr #noteverythingisdisruptive
6 burning questions about programmatic advertising in China: goo.gl/MrxxPM
"Programmatic native: Tragedy of the commons?" This piece deserved a way better headline. goo.gl/qQSwz1
The last piece on viewability standards you'll read (well, at least this week): goo.gl/GKW0eA #programmatic
Magnetic receives US patent for programmatic search retargeting: goo.gl/4bJj6f (this could prove interesting)
Why programmatic creative is like real estate: Location, location, location. goo.gl/E4O7aG
64% of marketers are basing decisions on biased data: goo.gl/AcB4Cv (is this a surprise to anyone who's ever been in a boardroom?)
Lenovo's digital marketing chief is against open RTB. Here's why: goo.gl/C9rByD #programmatic
"5 things that make me question the maturity of digital advertising." goo.gl/PMoEpm (only 5?)
"Will 100% addressable linear tv ever be a reality. Yes." goo.gl/CNvkmO #programmatic
Google's going to try real-time data gathering for TV viewership. I think this is going to be very, very interesting. goo.gl/mWR1sF
3-5% of tv advertising will be bought programmatically by the end of 2015: goo.gl/h7KjV0
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