CALLUM @Callumlitt

Co-founder @timetosurge_ | we build systems that scale web3 brands Joined April 2025

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CALLUM @Callumlitt

a day ago

BIG ASPIRATIONS & FAILURE When you’ve got big aspirations, it’s easy to be hard on yourself. That can be a good thing, it keeps you sharp - but it can also take its toll, especially when you constantly feel like you’re not doing enough. Wake up early to train before the day…

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CALLUM @Callumlitt

2 days ago

Reverse benchmarking is a great way to rethink your strategies. Instead of copying what your competitors are doing. Look at what they’re doing badly and become elite at it. If you want to stand out, obsess over what most brands ignore. That’s how you build something people…

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CALLUM @Callumlitt

3 days ago

Any agency can look good marketing a solid product with a huge budget. Bootstrapped startups are the real test. That’s where you see who can actually deliver results and innovate and who’s just leaning on the same old KOL exposure 🤷‍♂️

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CALLUM @Callumlitt

4 days ago

Most people in crypto obsess over product, but it’s distribution that wins. There are better built products sitting at zero and average products that are everywhere, simply because they nailed distribution. @pudgypenguins are easily the best distribution play in Crypto. They…

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CALLUM @Callumlitt

5 days ago

Creators charging $60K per post aren’t the problem. Brands paying $60K for a single post are the real issue. How anyone believes one stand along post drives an ROI is beyond me. And if your team is even contemplating these deals… you probably need a clear out 🤣

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CALLUM @Callumlitt

6 days ago

2 days at a cottage with the family this weekend, a much needed break. Don’t let anyone shame you into thinking you can’t take time off every now and then. Sometimes you just have to step back and remember what you’re doing it all for 🧑‍🧑‍🧒 Big week ahead

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CALLUM @Callumlitt

a week ago

Friday night, fire blazing and steaks on the grill. Doesn’t get much better

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CALLUM @Callumlitt

a week ago

This is what it’s all about. Huge W for web3, congrats team @ChimpersHQ 👏🏻

insight.chimp @NFT1nsight

a week ago

This is what it’s all about. Huge W for web3, congrats team @ChimpersHQ 👏🏻

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CALLUM @Callumlitt

a week ago

In house KOLs seem to be the flavour of the month Yet in reality, there aren’t many accounts actually suited for the role You need someone with actual “key opinions” who also understands what the company needs and can drive attention towards it There aren’t many of those…

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CALLUM @Callumlitt

2 weeks ago

Nothing speaks louder than client retention. How long have you been working with your clients? If they run small campaigns, do they keep coming back for more? IMO, thats how you spot who’s genuinely delivering results

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CALLUM @Callumlitt

2 weeks ago

One thing I set out to do this year was create more video content. So far I’ve only recorded around 10 videos which is nowhere near good enough. Holding myself more accountable going forward. Consistent video content arc pending 🎥

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CALLUM @Callumlitt

2 weeks ago

This is what happens when you mix having a strong personal brand, with actually understanding how to build something sufficient. - Builds a strong market fit product with consistent recurring revenue. - Understands capital preservation and basic business cash flow - Carefully…

maverick @maverick23NFT

2 weeks ago

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CALLUM @Callumlitt

2 weeks ago

So Powell suggested potential rate cuts and all we’re seeing is green candles. Jobs nowhere near finished

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CALLUM @Callumlitt

2 weeks ago

If I was marketing a fully bootstrapped startup with a $0 marketing budget, here’s where I’d start: - Define the target audience and align brand positioning. - Make sure the funnel and systems are ready to scale once attention lands. - Find the first 100 users, get in the…

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CALLUM @Callumlitt

2 weeks ago

Most marketing teams obsess over exposure, mindshare and metrics like CPM. I’ve banged on about CPM myself as ultimately it’s important, however what businesses really want is a lower CPA and scaleable growth. If you’re not driving revenue for your clients then unfortunately…

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CALLUM @Callumlitt

2 weeks ago

Chat why does the X algo choose to punish you when you have 1 day off posting after 30 consecutive days.

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MITCH @mitchlees

3 weeks ago

GM🔋 Manchester, Birmingham, London - dates locked Announcements dropping soon Whats coming: - 2 hours of no BS marketing masterclass - Live on stage audits: break down your growth ops in real time - A full post event Gitbook with actionable modules to plug straight into…