Capstone Insights @CapstoneInsight
B2B SaaS Marketing CapstoneInsights.com Boston, MA Joined July 2017-
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The simple fact is, marketing departments are more effective with project management capstoneinsights.com/marketing-proj…
The 4 marketing technologist roles: marketers, operations, analytics, and makers chiefmartec.com/2020/04/martec…
Word of mouth marketing is only possible if you have #happy #customers. Measure your team against metrics that positively affect your customers and theyll spread the good word for you! ow.ly/hdgF30mcpY8
Hire employees that put the customer before anyone else and you'll have a #customer-centric #culture ow.ly/1dfW30mcpXV
Happy employees = happy customers. Focus on creating a great company culture and your customers will love you for it ow.ly/LRUl30mcpXU
"Marketing can't make the case to take a contacts only approach to CRM alone." How to get buy in for a contacts only approach to CRM #crm #marketingops #leadmanagement ow.ly/6FlY30kKka6
Lead thresholding: Dont do it (ever!) #marketingautomation #Crm #Leadmanagement #mktgops ow.ly/aJpr30kKM86
Crowdsourcing in marketing automation #marketingautomation ow.ly/pjnQ30kKM89
8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms #marketingautomation #Martech #marketingtech #b2bmarketing ow.ly/NVEU30kKM8q
Marketing Automation Interview Questions (Use-case based) #marketingautomation #martech ow.ly/62cp30kKM8j
There are three primary lead management methods between CRM and #marketingautomation #marketingautomation #Martech #Leadmanagement ow.ly/krUW30kKM8L
The five (and a half) pillars of data usability #DataManagement #b2bdata ow.ly/iV0n30kKM82
Saying you're not going to use leads in your CRM is easy -- and to be fair it's the right thing to do. However, there are challenges -- broadly they fit into two buckets: data and process #crm #leadmanagement #mktgops #marketingops ow.ly/2yww30kKM8z
Every marketing department (including yours) needs project management software #marketingoperations #mktgops #b2bmarketing ow.ly/gh3Q30kKM8I
This post brings you through our experiences and thinking on how to transition to a contact-only approach to CRM. Pro tip 1: you really need to invest in automatic lead conversion #crm #leadmanagement #marketingoperations ow.ly/AUNL30kKM8O
Questions to talk through with your co-founder before you draw up a partnership agreement #Entrepreneur #startup ow.ly/NT7w30kKM8v
Marketing Automation Interview Questions (Use-case based) #marketingautomation #martech #marketingoperations ow.ly/NT8h30kKM8i
Thinking of what lead status values to use in your #CRM. Here's 11 along w reasons you should use them #Martech #Leadmanagement #CRMreporting #marketingops ow.ly/hOfC30kKM8d
If you're using point of interest (POI) or hybrid for lead management - you chose poorly #marketingautomation #Crm #Leadmanagement #mktgops ow.ly/ZbmF30kKM8D
If your customer-facing teams are confused about their #roles and #responsibilities, how confused do you think your #customers are? The simplify the #customer #experience ow.ly/yRaW30mcpY4
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