Remember this for after Black Friday....
Campaign results dipped after a list growth spike?
In Klaviyo, exclude subscribers <7 days old for major sends.
Try this: new signups skew deliverability before they engage.
Track repeat order rate by product type.
Some SKUs will naturally drive loyalty.
In Klaviyo, you can use product-specific post-purchase flows to guide reorder habits.
Target cart value thresholds in messaging.
£20 cart? Use urgency.
£200+ cart? Use reassurance.
Split by value in Klaviyo with price filters and dynamic content.
Seeing inboxing dip across Gmail but not Outlook?
I've seen this a few times this week....
Solution: Split your campaigns by ISP.
In Klaviyo, segment based on email domain. Test cadence + content per ISP.
First product rec shouldn’t be random... Use quiz or collection viewed to set the logic.
Create dynamic blocks in Klaviyo to swap in the right SKU category.
When it feels personal, it converts better.
Measure inbox placement pre- and post-sunset.
If bounce rate drops + open rate jumps post-clean, you know it’s working.
Klaviyo doesn’t show inbox placement, but results do.
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