Charith G Kashyap 🇮🇳 @CharithKashyap

Building https://t.co/qvT3pIaKOM | TEDx Speaker | D2C | E-commerce I specialise in assisting e commerce brands with precise and error-free reconciliation rekonsile.com Bengaluru, India Joined August 2013

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Following

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Charith G Kashyap 🇮🇳 @CharithKashyap

3 weeks ago

If it takes weeks to know if you’re profitable, you’re already losing. Speed wins. Delay kills. Manual reporting = blind strategy. Real-time dashboards = survival. Ecommerce isn’t about products. It’s about fast, accurate decisions.

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Charith G Kashyap 🇮🇳 @CharithKashyap

4 weeks ago

Ecommerce loves chasing new customers. But ignores the gold mine: old ones. Acquisition is loud. Retention is profit. Repeat buyers are the cheapest, strongest growth lever you’ll ever have.

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Charith G Kashyap 🇮🇳 @CharithKashyap

4 weeks ago

The #1 ecommerce killer isn’t low revenue. It’s running out of cash reserves. Healthy sales ≠ healthy cash flow. One slow month with no buffer = collapse. Profit doesn’t save you. Reserves do.

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Charith G Kashyap 🇮🇳 @CharithKashyap

4 weeks ago

If you’re running ecommerce on spreadsheets, you’re already behind. By the time you see your numbers, they’re outdated. → Data delays → Manual errors → Missed growth signals Real-time finance isn’t luxury. It’s survival.

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Charith G Kashyap 🇮🇳 @CharithKashyap

4 weeks ago

Fraud doesn’t just steal goods. It steals your future. Chargebacks, refund abuse, breaches — they erode capital and trust fast. Cash protection is growth protection. Fraud control is as critical as sales.

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Charith G Kashyap 🇮🇳 @CharithKashyap

4 weeks ago

Cross-border sales sound exciting. Until taxation crushes your margins. VAT shifts, e-invoicing errors, manual compliance — they drain speed and money. In global ecommerce, tax ignorance isn’t an error. It’s financial suicide.

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Charith G Kashyap 🇮🇳 @CharithKashyap

a month ago

If your COGS is wrong, your P&L is a lie. Most ecommerce “#profits” are illusions. Bad cost tracking inflates numbers, misguides strategy, and kills growth. Growth starts with "RealNumbers", not optimistic spreadsheets.

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Charith G Kashyap 🇮🇳 @CharithKashyap

a month ago

Inventory is a financial trap, not a storage problem. Cash dies silently in stock mismanagement. → Overstock = frozen capital → Stockouts = lost revenue → Manual errors = chaos #Inventory is survival math, not logistics.

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Charith G Kashyap 🇮🇳 @CharithKashyap

a month ago

Customer acquisition costs are rising faster than revenue. Most #founders don’t even track ROI. Clicks are crowded. Retention ignored. You’re not profitable on the first order — you’re profitable on lifetime value. Acquisition ≠ growth.

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Charith G Kashyap 🇮🇳 @CharithKashyap

a month ago

Most #D2C failures aren’t from low sales. They’re from cash flow collapse. Money leaves faster than it arrives → business dies. Inventory upfront, ads prepaid, no reserves. Growth isn’t about revenue. It’s about cash timing

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Charith G Kashyap 🇮🇳 @CharithKashyap

6 months ago

Your PPC data is a feedback loop. → What keywords are converting? → Which #listings need help? → What do reviews say post-click? → What terms drive high ACoS? Ads aren’t just for sales. They’re for learning. And beauty brands who learn → scale.

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Charith G Kashyap 🇮🇳 @CharithKashyap

6 months ago

#Amazon PPC ≠ #Facebook Ads. You’re not interrupting — you’re aligning with search intent. Someone is already searching for what you sell. → Get specific → Think like your buyer → Win where they’re already looking No need to shout. Just show up smarter.

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Charith G Kashyap 🇮🇳 @CharithKashyap

6 months ago

If your hero product isn’t getting 80% of your ad budget... You’re likely spreading too thin. Build your storefront around what’s already working — then expand. The best beauty brands scale focus, not noise.

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Charith G Kashyap 🇮🇳 @CharithKashyap

6 months ago

Sponsored Products = bottom funnel Sponsored Brands = storytelling Sponsored Display = retargeting Most beauty brands only run one. The winners use all three — strategically, creatively, and consistently. Don’t rent clicks. Build presence.

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Charith G Kashyap 🇮🇳 @CharithKashyap

6 months ago

Great #PPC doesn’t sell products. It sells positioning. Want to stand out on Amazon ? → Use emotional keywords → Optimize your creatives → Bundle products that make sense → Make every #ad click feel like brand discovery

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