For @BoF, I wrote about the mass migration to Miami and Austin over the last 18 months, and how luxury brands are chasing these newly-minted tech millionaires down South. businessoffashion.com/articles/retai…
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While fashion is keen to chase wealthy shoppers moving to these markets, sales won’t come automatically. To quote @ajt, “I wouldn’t buy a lot of things, but maybe I would buy something... But I’d also rather buy an NFT than a Bulgari watch.” businessoffashion.com/articles/retai…