Roblox trailers are changing fast.
The best ones aren’t cinematic anymore, they show the core loop instantly, cut the boring setup and make the player understand the game in seconds.
I think gameplay-first trailers are going to become a huge part of Roblox discovery.
Roblox trailers might actually be the new meta.
Gameplay videos now autoplay in Recommended For You, and Roblox says tests saw up to +39% RFY playtime and +47% quality plays in Standout Games.
The edge isn’t “cinematic", it’s showing the core loop instantly
Since Trailers are the new meta. Here are some keypoints to keep in mind while doing your trailer:
- sound design is not important anymore
- showing the exciting parts of the gameplay the first second is key
- pacing and showing gameplay in a easy to understand way is key.
When you hover over a game thumbnail the trailer starts auto playing without sound and it’s also automatically muted on the game page, sound is not important anymore. Showing the gameplay in a hooking and fast pace the first second is the new wave
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