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Twitter chief information security officer reportedly exiting - Yet another tech company's top-level security officer is hitting the road. Please visit Marketing Land for the full article. ow.ly/vyZA50gX1Hc

Crocs and Drew Barrymore Kick Off Global Campaign - Casual footwear company Crocs has kicked off year two of a successful global marketing campaign. Drew Barrymore stars in a new musical video along with South Korean musician and actress YOONA, and He... ow.ly/wxYb50gWXos

Google Play Instant lets app marketers offer game trials for free on Android devices - Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube videos. Please visit Marketing Land fo... ow.ly/gZD950gV9gz

Smart Ways to Harness the Power of Testing in B2B Email - Email was the top channel for lead gen according to Chief Marketer’s B2B Outlook Survey. Email is a powerful tool for B2B lead nurturing and customer retention but it can only be optimized if y... ow.ly/ZGMS50gV5AU

Marketing Day: SMX insights, programmatic native ads & reactions to Twitter’s policy update - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for t... ow.ly/ffWq50gT0Sy

Using Personalization to Create Meaningful Customer Conversations - Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge when customers are constantly b... ow.ly/zpEo50gSWUg

Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad ads report - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for ... ow.ly/IMNY50gS9fR

Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for ... ow.ly/HRbM50gReQ9

Marketer’s Misguided Disconnect with the LGBTQ Community - Marketers and media agencies are missing a number of key opportunities to authentically engage with LGBTQ consumers, a massive audience about 480 million individuals strong. Budgets are not li... ow.ly/5Zrb50gR8qk

Marketing Day: What is XR, Google brings custom intent audiences to YouTube & more - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full a... ow.ly/23hK50gQiPb

Anime-Inspired Campaign Makes Oregon Seem Magical - A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit. The... ow.ly/tiYC50gQeLZ

Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the... ow.ly/D1DO50gPnYA

The Importance of Diversity in Marketing Strategy - One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in experience, background, vocation and even... ow.ly/ZZGG50gPjeG

Snapchat’s @-tagging test could help brands & influencers build their follower numbers - The company says the feature is in 'test mode' and currently works for any type of account, including 'organic' brand accounts. Please visit Marketing Land for th... ow.ly/DFiX50gNkSr

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide - Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment. Please visit Marketing Land for the full article... ow.ly/cTNB50gMr52

How to Integrate Experiential into a Larger Business Strategy - To combat advertising fatigue, more companies are turning to experiential marketing—creating powerful memories for participants while connecting with the people who genuinely want to inte... ow.ly/Agme50gMmTK

Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite - Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for ... ow.ly/hRJO50gLxkT

Why are marketers talking about taking agency services in-house? - Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. Please visit Marketing Land for the full article. ow.ly/l5Zn50gKCkK

Top 5 Digital Trends Impacting Your Business - By JoAnna Dettmann and Kaysha Hanock Digital is reimagining and reinventing every aspect of how businesses operate. Here are five key trends that every business needs to be aware of to succeed in the digi... ow.ly/iwVm50gKxOz

Facebook gives more than 50 publishers access to ‘Breaking News’ label - The site first rolled out its "Breaking News" indicator in a test run last November that included a small number of local and national publishers. Please visit Marketing Land for... ow.ly/EUjX50gJI6R