Fathi @ClientlessCopy
The clientless copywriter | Ex-Rank & Rent Agency → $10K+/mo | Helped 300+ founders build personal brands. Write once, profit forever. clientlesscopy.com Join 2,000+ writers & founders Joined May 2020-
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Break big goals into tiny steps. Small actions taken daily create massive results.
Hot take: Long copy vs short copy is a stupid debate. The right length is: "Long enough to overcome objections, short enough to keep attention" Sometimes that's 50 words. Sometimes that's 5,000. Stop arguing theory. Start testing reality.
Take that trip you've been postponing. Tomorrow isn't guaranteed for any of us.
Copywriting is manipulation. There. I said it. But so is: A movie making you cry A song giving you chills A book keeping you up all night Manipulation isn't evil Manipulation for harm is evil If your product genuinely helps people, persuading them isn't wrong It's service
Do the hard thing first thing. Everything else feels easy after that.
The anatomy of a perfect headline: [Number] + [Adjective] + [Target's Problem] + [Timeframe] Example: "7 Simple Email Mistakes Costing You Sales Every Day" Specificity creates curiosity. Curiosity creates clicks. Clicks create cash. Use the formula.
Draw a picture of your ideal life. Visualizing goals makes them weirdly real.
The uncomfortable truth: Your audience doesn't care about your brand story. They don't care about your mission. They don't care about your values. Until you solve their problem first. Lead with their pain. Follow with your solution. End with your story. Order matters.
Bad days build character. You're tougher than last year's version of yourself already.
Stop burying the lead. Your most important point goes first. Not in paragraph three. Not "after some context." First. Sentence. First. Word. Attention spans are 8 seconds. You get one shot. Take it.
If it scares you a little, it's probably worth doing. Comfort kills ambition.
The 5-word copywriting formula that never fails: Before → After Risky → Safe Confused → Clear Struggling → Winning Alone → Supported People buy bridges, not destinations. Show them how you'll get them across.
The hardest lift is getting out of bed. Everything else gets easier afterwards.
Your reader is scanning, not reading. They'll see: → First sentence → Last sentence → Anything in bold → Short paragraphs → White space Optimize for the scan. If it passes, they'll read. If it fails, they're gone.
Start before you're ready. Perfection is just procrastination wearing a fancy disguise.
Five years from now, you'll wish you started today. So just start already.
Don't just solve problems. Amplify dreams: Problem: "Lose weight" Dream: "Feel confident in any outfit" Dreams drive decisions. Problems delay them.
Help someone else win today. Their success doesn't diminish yours in any way.
Create a gap between: What they know and What they need to know The gap creates tension. Tension demands resolution. Resolution requires reading.

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