Cognitive Match @CognitiveMatch
Cutting edge technology that personalises the web: real time connection between relevant content and individual users' interests cognitivematch.com London, New York & San Mateo Joined February 2009-
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As of today, Cognitive Match is now part of Magnetic. Learn more about the acquisition at ow.ly/xlKsv @magneticis
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The Power Of Information In Advertising goo.gl/pkK218 "data helps ad campaigns, and we’re only going to get better at it from here"
The Trade Desk Closes $20 Million Round bit.ly/MrrPOL Congrats to our partner @TheTradeDeskInc, @jefftgreen, @BrianStempeck & Team!
The Perfectly Targeted Ad Should Actually Be Imperfect goo.gl/pxx1xU Establishing relevancy mitigates the creepiness factor #DCO
Search, Display and Retargeting: The Holy Trinity of Advertising: goo.gl/Q6M2gx Implementing all 3 key to response rates and ROI
Marketers Respond to Consumer Demand for Personalization: goo.gl/qCY4qt Performance increase undeniable, process needs streamlining
Facebook to Marketers-Get Smarter With Your Creative goo.gl/VPjYzm "create-an-ad-and-be-done-with-it" mentality isn't going to work
Data & Targeting Accuracy Key: goo.gl/PyHpvo Customized messaging based on interactions + data = efficiency and higher performance
Some wise words on CPM and SaaS by our very own @alexkelleher adexchanger.com/data-driven-th…
4 steps to implementing a full-funnel program: goo.gl/9wt7g8 Important to align goals throughout & avoid attribution challenges
A Marketer's Guide to Data Scientists: goo.gl/iXndkM A critical role in activating data- seeing much more of this @CognitiveMatch
First To The Party: A Guide To Activating Your Best Data goo.gl/GyPsOU Great article by friend @petekim at @mightyhive
.@Paul_Framp on data driven advertising: goo.gl/Mi88zH - Proud to partner with @HavasMedia to deliver on vision of personalization
Tracking & Leveraging Data Boosts CPMs On Exchanges goo.gl/2cHQlp Lifting performance, creating value by enriching customer data
The resurgence of the purchase funnel - goo.gl/FTsTHP Agree, it's evolving-and all about aggregating and leveraging the right data.
Marketing Tech Convergence POV: goo.gl/bY9Xuj Seeing a lot of demand for DMPs seamlessly personalizing sites + ads @CognitiveMatch
POV on e-Commerce data ownership from partner and friend, @MagneticIs CEO @JamesANGreen bit.ly/1l1KuRj - a trend we are also seeing
Is Retargeting Really a Creepy? Not if done correctly - it's an efficient & powerful way to connect with consumers clickz.com/2323249
Way to go team! @HavasMedia brandrepublic.com/news/1227111/
Cognitive Match retweeted
Excited that @Quantcast CEO Konrad Feldman’s @Marketingland column - qc.st/13hiEZk - is in Top 10 of 2013! qc.st/1hzCUei
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