Coll @CollMindAI
Coll, by CollMind. The mind of FMCG is waking up. 👀 collmind.com Istanbul Joined October 2026-
Tweets12
-
Followers2
-
Following39
-
Likes0
💡 It shows your theoretical max revenue, so you can see what every discount costs. 📊 List price $10 × 1,000 units = $10,000 Base GSV. ❓ Do you separate gross from net sales? #KPIoftheDay #CollMind
Before counting the cash that hits your bank, do you know the revenue you left on the table? KPI of the Day #4: Base Gross Sales Value (Base GSV) 📐 List Price per Unit × Baseline Volume. 🔍 Revenue if baseline volume sold at full list price, no discounts. 🧵
PepsiCo's Perfect Store: store-level profiles (sDNA), sales-force tasks and shelf image recognition (Pep IRiS) that spots gaps and misplaced products. Coll's take: shelf data matters once it becomes the rep's next action. pepsico.com/newsroom/stori… #FMCG #AI
💡 It stops you from mistaking normal sales for promo success. 📊 Sold 1,000 last month, 1,300 now = +300. Baseline forecast 1,100? True promo impact: 200 units. ❓ Do you estimate baseline volume before a campaign? #KPIoftheDay #CollMind
Your campaign lifted sales 30%. But what if they'd have grown 20% anyway? How do you measure the real impact? KPI of the Day #3: Baseline Volume 📐 Projected units sold without promotion. 🔍 Your "business as usual" estimate: the benchmark for a promo's incremental lift. 🧵
💡 Never price a promo below this cost without a strategic reason. It's your red line. 📊 Cost $6, promo price $5.99: you lose $0.01 per sale. Volume won't fix that. ❓ Do you factor unit cost into promo pricing? #KPIoftheDay #CollMind
Ran a campaign that spiked sales, yet profit fell short? You may have skipped the most basic metric. KPI of the Day #2: Cost per Unit (COGS) 📐 Set in master data 🔍 The cost to produce or acquire one unit. The "zero line" of profitability. 🧵
💡 It defines your product's value and frames how much discount you can afford. 📊 $10 list price, 25% off → $7.50 gross selling price. Known from day one. ❓ Do you know your list price off-hand? How do you use it when planning promos? #KPIoftheDay #CollMind
Feeling lost in the maze of promo profitability? Every journey starts with one step. KPI of the Day #1: List Price per Unit (BPTT) 📐 Set in master data 🔍 The standard unit price before any discount or promo. The starting line for every revenue and profit calculation. 🧵
Lena Hoffmann @LenaHoffmann034
13K Followers 4K Following Menschenrechte, Freiheit & Gerechtigkeit. Gegen Hass, Unterdrückung und Zensur. Für eine Welt, in der jede Stimme zählt. 🕊️
ST @sertactuzcu
71 Followers 408 Following
Coca-Cola İçecek CC... @CocaColaIcecek
993 Followers 1 Following Coca-Cola İçecek (CCI) is a Turkish multinational beverage company, part of Türkiye's Anadolu Group, which operates in 12 countries.
Eczacıbaşı @Eczacibasi
91K Followers 20 Following Çağdaş, kaliteli ve sağlıklı yaşamın öncüsü Eczacıbaşı’nın resmi X hesabıdır.
pladis @pladis_Global
3K Followers 147 Following Welcome to the official Twitter page of pladis. Our purpose is to bring happiness with every bite. Follow us for news and info about our iconic brands.
Kimberly-Clark Corp. @KCCorp
27K Followers 375 Following Kimberly-Clark is committed to deliver Better Care for a Better World. To make our social space an engaging, respectful place, visit: https://t.co/TtpA2P8o40
Haleon @Haleon_health
3K Followers 17 Following Better everyday health with humanity from Sensodyne to Centrum. Superior brands you trust. #WeAreHaleon
Mars, Incorporated @MarsGlobal
32K Followers 426 Following Family-owned. Purpose-driven. 140,000+ Associates building the world we want tomorrow through how we do business today. #TomorrowStartsToday https://t.co/rC2sFagRZI
The Kraft Heinz Compa... @KraftHeinzCo
22K Followers 52 Following News & information from #HereAtKraftHeinz
Danone @Danone
64K Followers 885 Following Our mission is to bring health through food to as many people as possible, in a sustainable way. #OnePlanetOneHealth
Reckitt @ThisIsReckitt
21K Followers 2K Following Our brands #ProtectHealNurture millions around the world every day. We’re creating a cleaner, healthier world.
Colgate-Palmolive @CP_News
35K Followers 544 Following #MakeMoreSmiles. We are Colgate-Palmolive, reimagining a healthier future for all people, their pets and our planet.
Henkel @Henkel
22K Followers 41 Following Please use the contact form on our website for any requests: https://t.co/RK5Ua7eCKD
L'Oréal Groupe @LOrealGroupe
124K Followers 445 Following Official corporate account of the L’Oréal Groupe | World leader in the beauty industry | We create the beauty that moves the world
Mondelēz Intl @MDLZ
34K Followers 2K Following Official home for news about Mondelēz International and our iconic brands. We empower people to snack right around the world! DM for product questions.
The Coca-Cola Co. @CocaColaCo
1.1M Followers 24K Following Refresh the World. Make a Difference. ...company news, brands, sustainability, innovation and inspiration
PepsiCo @PepsiCo
339K Followers 11K Following News, innovation, global inspiration & more from @PepsiCo
Nestlé @Nestle
276K Followers 822 Following Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
Procter & Gamble @ProcterGamble
204K Followers 1K Following This is an unmonitored account. Have a question or concern? Please reach out to us at 1-800-331-3774.
Unilever @Unilever
229K Followers 3K Following The world’s best-known brands creating Desire at Scale
LinkedIn @LinkedIn
1.8M Followers 58 Following Updates, insights, and announcements directly from LinkedIn. | Support → @LinkedInHelp
Yann LeCun @ylecun
1.3M Followers 800 Following Founder/Chair, AMI Labs; Professor, NYU; Partner, 224 Ventures; Ex-Chief AI Scientist, Meta. Researcher in AI, ML, Robotics, etc. ACM Turing Award Laureate.
Andrew Ng @AndrewYNg
1.9M Followers 1K Following Co-Founder of Coursera; Stanford CS adjunct faculty. Former head of Baidu AI Group/Google Brain. #ai #machinelearning, #deeplearning #MOOCs
Andrej Karpathy @karpathy
4.4M Followers 1K Following
Demis Hassabis @demishassabis
2.0M Followers 179 Following Nobel Laureate. Co-Founder & Chair @GoogleDeepMind; Chief Scientist of Alphabet. Founder & CEO @IsomorphicLabs. Building the future...
Sam Altman @sama
6.4M Followers 1K Following The mission of OpenAI is to ensure that AGI benefits all of humanity
NVIDIA @nvidia
2.7M Followers 47 Following The official handle for NVIDIA. Blog: https://t.co/JAn5eKOTBT Support: https://t.co/6ln5FVnA2o All our social media: https://t.co/Uc56dL57Dh
Microsoft Research @MSFTResearch
556K Followers 2K Following We advance science and technology to benefit humanity.
SpaceX Super Intellig... @SpaceXSI
2.1M Followers 6 Following
Hugging Face @huggingface
827K Followers 227 Following The AI community building the future. https://t.co/TpiXQMQ9rZ
Perplexity @perplexity_ai
510K Followers 69 Following Curiosity changes everything. Download our free app on iOS, Mac, Windows, and Android.
Mistral AI @MistralAI
225K Followers 2 Following Frontier AI in your hands. Get work done with @MistralVibe at https://t.co/JsGnCVMUFq.
AI at Meta @AIatMeta
874K Followers 369 Following We're building the future of personal superintelligence to help people create, connect, and achieve more in life.
Google DeepMind @GoogleDeepMind
1.6M Followers 268 Following The engine room of @Google. Building AI safely and responsibly to solve the world’s most complex problems. Join us: https://t.co/jUHQA27iBL
OpenAI @OpenAI
5.5M Followers 4 Following OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity. We’re hiring: https://t.co/dJGr6LgzPA
Claude @claudeai
1.9M Followers 2 Following Claude is an AI assistant built by @anthropicai to be safe, accurate, and secure. Talk to Claude on https://t.co/ZhTwG8d1e5 or download the app.
Anthropic @AnthropicAI
1.8M Followers 2 Following We're an AI safety and research company that builds reliable, interpretable, and steerable AI systems. Talk to our AI assistant @claudeai on https://t.co/FhDI3KQh0n.
Hark @hark_labs
18K Followers 1 Following We are building the most advanced personal intelligence in the world.Trends for United States
You might like
