Comscore is proud to partner with Thece to help measure the impact of their esports offering with gaming audiences. Comscore leveraged its Media Valuation study across multiple campaigns and found an average equivalent media value of 4.5x of the brands’ original spend.
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Read the details in our latest blog at this link: comscore.com/Insights/Blog/… #ComScore #Thece #gaming #livestreams #advertisingeffectiveness