5 years ago I left my job to start selling weed with some guys I grew up with. Our first year we sold $1.2M to dispensaries a pound at a time.
Now we're publicly traded and we'll do $130M in 2022.
Millions of jars, joints, edibles, vapes.
Here's what we did:
Most people love the idea of being with someone rare
But most are accustomed to common, therefore don’t know how to recognise or behave when “rare” appears
In the end, they lose what they want & continue to attract what they know; “common”