Creative First @CreativeFirstIN
Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture. Joined February 2018-
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NITI Aayog has released a new report projecting that Artificial Intelligence (AI) could add between $500 and $600 billion to India’s GDP by 2035. Read more at creativefirst.film/news/niti-aayo…
Artificial intelligence (AI) can lead to a noteworthy rise of around 34-37% in global trade in the next 15 years, as per a World Trade Organisation (WTO) report titled ‘Making trade and AI work together to the benefit of all’. Read more at creativefirst.film/news/from-logi…
The government will notify its first comprehensive data privacy law, the Digital Personal Data Protection Act, before September ends, with phased implementation and parallel AI development initiatives. Read more at creativefirst.film/news/dpdp-act-…
Video platform says it has paid more than $100 billion to creators and media companies from 2021-24 Read more at creativefirst.film/news/youtubes-…
With a 13% year-over-year rise in advertising revenue to $9.8 billion, YouTube unveils AI-driven livestreaming upgrades, dynamic brand integrations, and enhanced tools for creators Read more at creativefirst.film/news/youtube-r…
The streamer will make its belated debut in smaller markets like Bangladesh, Brunei, Cambodia, Laos, Macau, Mongolia, Pakistan and Sri Lanka, with ‘IT: Welcome to Derry’ among its first big premieres. Read more at creativefirst.film/news/hbo-max-t…
.@shaileshkapoor, CEO of @OrmaxMedia, joined Lohita Sujith, Sr. Director, Copyright & Digital Economy, Motion Picture Association, to discuss what are the most urgent business model challenges facing the Indian film & streaming ecosystems? youtu.be/oa5Fd_q8iqw
IIGC emphasized that the proposed guidelines would not only provide clarity to the MIB but also assist in drafting well-structured policies addressing the complexities of the digital age. Read more at creativefirst.film/news/iigc-writ…
India’s state-owned public service broadcaster, Prasar Bharati, is inviting bids and seeking industry feedback for its Project Management Unit (PMU) to support its Waves over-the-top (OTT) platform. Read more at creativefirst.film/news/prasar-bh…
India’s state-owned public service broadcaster, Prasar Bharati, is inviting bids and seeking industry feedback for its Project Management Unit (PMU) to support its Waves over-the-top (OTT) platform. Read more at creativefirst.film/news/prasar-bh…
The WhatsApp–Meta appeal is not only about a Rs 213 crore penalty. It also concerns how India defines and regulates data in digital markets. Read more at creativefirst.film/news/explained…
Detection of copyright violations using AI is steadily becoming a common practice for IPR enforcements. Read more at creativefirst.film/news/when-bots…
Study from Luminate underscores the value of animation and anime content to streaming platforms Read more at creativefirst.film/news/generativ…
In a recent podcast, Aamir Khan has said that he is not against OTT but seeks longer theatrical window Read more at creativefirst.film/news/sitaare-z…
.@shaileshkapoor, CEO, @OrmaxMedia, joined Lohita Sujith, Sr. Director, Copyright & Digital Economy, MPA, to discuss how govt incentives can move beyond foreign investment to also back local talent & IP creation?
Ajay Devgn to Vivek Anchalia and Dil Raju to Shekhar Kapur, a bunch of filmmakers have either launched or partnered with AI-driven ventures Read more at creativefirst.film/news/from-stud…
Data can guide decisions, but it cannot replace context, creativity or long-term brand building Read more at creativefirst.film/news/too-much-…
Indians now spend an average of 20 hours per visitor each month on social platforms, which collectively reach 89.3% of the country’s total digital population, placing India among the most penetrated social markets globally. Read more at creativefirst.film/news/socials-n…
A U.S. Treasury Department document includes podcasters, social media influencers and streamers among occupations eligible for tax-free tips. Read more at creativefirst.film/news/no-tax-on…
Having spent the last few years in a testing phase, the AI assembly line is finally allowing machines to create new movies and alter classic ones. But as TIFF showed, many directors are pushing back. Read more at creativefirst.film/news/the-ai-mo…
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